# Comedic Gameshow Campaigns GIPHY Launched 'The Vibe is Right' Series on GIPHY Clips By Colin Smith | Published 2022-10-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/the-vibe-is-right References: [giphy.medium](https://giphy.medium.com/giphy-presents-the-vibe-is-right-a-new-originals-collection-2f693eca9588) & [youtube](https://www.youtube.com/watch?v=HOO95NGiT2o&t=49s)  [GIPHY](https://www.trendhunter.com/trends/new-window) added to its 'GIPHY Originals' with a new series titled 'The Vibe is Right.' This is a series told through 48 short-form videos, similar to the format of [TikTok](https://www.trendhunter.com/trends/cleantok) or [YouTube](https://www.trendhunter.com/trends/youtube-shorts-campaign) Shorts. However, these videos are actually GIPHY Clips, which are GIF files with audio support. These files can be shared directly to TikTok or Slack with GIPHY's intuitive integrations system. GIPHY stated that each of the actors in the series are GIPHY staff members and that the series was directed, written, and shot by the company's in-house brand team. GIPHY stated that the reasoning for this decision is to "celebrate our team’s incredible talents beyond their day-to-day role in the company." The full series of The Vibe is Right is available for all GIPHY members to view now. Image Credit: GIPHY ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 10% | Activity: 47% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Short-form Gameshow Content:** Opportunity for brands to create short, engaging gameshow content using GIFs with audio support for social media platforms. - **In-house Brand Team Campaigns:** Opportunity for companies to leverage their own staff and resources to create unique branded campaigns. - **Gif-based Ad Campaigns:** Opportunity for companies to incorporate GIFs with audio support as part of their advertising campaigns. ### Sectors Adopting This - **Marketing and Advertising:** Brands should look at ways they can incorporate short-form gameshow content and GIFs with audio support into their campaigns for social media platforms. - **Media and Entertainment:** Opportunity for companies to create unique and engaging in-house campaigns using their own teams beyond their day to day roles in the company. - **Technology:** Companies can leverage advancements in GIPHY Clips and intuitive integration systems to create new GIF-based advertising campaigns. ## Related on Trend Hunter - [Self-Expression Encouraging Campaigns](https://www.trendhunter.com/trends/new-window.md) - [Vibe-Coded Entertainment Apps](https://www.trendhunter.com/trends/gizmo-app.md) - [Social-First Snack Comedies](https://www.trendhunter.com/trends/pretzelized.md) - [Interactive Dance Games](https://www.trendhunter.com/trends/dance-it.md) - [Screen-Time Trivia Games](https://www.trendhunter.com/trends/clipology.md) - [Short-Form Soap Operas](https://www.trendhunter.com/trends/cleantok.md) - [Playful Gen-Z Dating Campaigns](https://www.trendhunter.com/trends/crush-feelings.md) - [AI-Centric Brand Campaigns](https://www.trendhunter.com/trends/chatgpts-first-major-brand.md) - [App-Based Marketing Tips](https://www.trendhunter.com/trends/made-for-tiktok-series.md)