# Southern Recipe Plant-Based Products The Vegetarian Butcher’s ‘Hentastic’ is Tender and Juicy By Michael Hemsworth | Published 2023-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-vegetarian-butchers-hentastic References: [retailtimes](https://retailtimes.co.uk/the-vegetarian-butcher-launches-hentastic-onto-shelves/) & [thevegetarianbutcher](https://www.thevegetarianbutcher.co.uk)  The [Vegetarian Butcher’s](https://www.trendhunter.com/trends/pepperfect-chickn) ‘Hentastic’ is a new Southern fried chicken recipe-inspired product arriving in the UK to provide consumers with a delicious way to elevate any meal. The product consists of [plant-based fillets](https://www.trendhunter.com/trends/the-impossible-crispy-chicken-fillet) that are tender, juicy and perfectly chicken-inspired to mimic the texture of the original perfectly. The [plant-based chicken alternative](https://www.trendhunter.com/trends/beyond-chicken-pieces) is coated with a golden, crunchy outer layer that's packed with spices and black pepper to infuse a burst of flavor into every bite. The Vegetarian Butcher’s ‘Hentastic’ is being launched into Morrisons locations where shoppers can pick up a 200-gram pack of two chicken-like pieces for £3.50. The product is versatile enough to be incorporated into a wide range of recipes as a side or mix-in to suit any taste preferences perfectly. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 28% | Activity: 57% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Chicken Alternatives:** Innovative food tech companies can create other plant-based meat alternatives that replicate the taste and texture of traditional meats, such as beef and pork. - **Southern Recipe-inspired Plant-based Products:** Food manufacturers and restaurants can develop plant-based versions of Southern-style dishes to cater to consumers who want to enjoy the taste of traditional meats without compromising their beliefs and values. - **Flavor-infused Plant-based Products:** Companies can explore using different combinations of herbs and spices to create flavorful plant-based meat alternatives that can appeal to a wider range of taste preferences. ### Where This Applies - **Plant-based Food Manufacturing:** Companies can invest in developing and producing plant-based meat alternatives that can provide consumers with healthier, ethical, and sustainable food options. - **Food Retail:** Retailers can expand their product lines to include plant-based meat alternatives that cater to the growing demand for sustainable and ethical food products. - **Restaurant Chains:** Restaurants can offer plant-based versions of popular meat dishes to attract and retain customers who follow plant-based diets and want to enjoy the taste of their favorite foods. ## Related on Trend Hunter - [Spicy Vegan-Friendly Schnitzels](https://www.trendhunter.com/trends/pepperfect-chickn.md) - [Crispy Meat-Free Chicken Products](https://www.trendhunter.com/trends/tenderlish.md) - [Succulent Plant-Based Chicken Morsels](https://www.trendhunter.com/trends/this-isnt-chicken-pieces.md) - [Plant-Based Chicken Products](https://www.trendhunter.com/trends/crazy-crispy-chickn.md) - [Frozen Plant-Based Chicken Products](https://www.trendhunter.com/trends/just-meat-chicken.md) - [Inaugural Plant-Based Chicken Fillets](https://www.trendhunter.com/trends/plantaway-chickn-fillet.md) - [Chilled Chicken-Like Fillets](https://www.trendhunter.com/trends/quorn-fillet-pieces.md) - [Katsu-Style Vegan Chicken Fillets](https://www.trendhunter.com/trends/vegan-chicken-fillet.md) - [Clean Label Chicken-Like Tenders](https://www.trendhunter.com/trends/chickenstyle-tenders.md)