# Plant-Based Kebab Skewers Unilever's The Vegetarian Butcher Launches a New Plant-Based Kebab By Kanesa D | Published 2023-09-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-vegetarian-butcher-1 References: [foodingredientsfirst](https://www.foodingredientsfirst.com/news/sizzling-plant-based-skewers-unilevers-the-vegetarian-butcher-unveils-plant-based-kebab.html) & [thevegetarianbutcher](https://www.thevegetarianbutcher.co.uk/)  A new plant-based kebab is expected to debut in the European market under [The Vegetarian Butcher](https://www.trendhunter.com/trends/plantbased-bacons). This innovative offering is the fruit of a collaborative partnership between two prominent entities: The Düzgün Group, a distinguished döner producer hailing from Germany, and The Vegetarian Butcher, the plant-based wing of [Unilever](https://www.trendhunter.com/trends/plant-based-whopper). To replicate the flavors of kebab, the brand has used spices such as cumin, oregano, garlic, and onion. “The development was an exciting challenge: Döner kebab is a unique product with a long tradition,” says Bart van de Ree, R&D developer at The Vegetarian Butcher. “The joint development allowed us to understand and then mimic all the culinary aspects of the kebab: the flavor, the texture, the slicing and shaving as well as the grilling behavior." Image Credit: The Vegetarian Butcher ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 41% | Activity: 53% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Kebab:** A rise in demand for plant-based alternatives in the kebab industry presents an opportunity for companies to innovate and create unique plant-based kebab products. - **Collaborative Partnerships:** Forming collaborative partnerships between traditionally meat-based entities and plant-based brands allows for the creation of innovative plant-based offerings, such as plant-based kebabs. - **Replicating Authentic Flavors:** The use of spices and culinary techniques to replicate the authentic flavors of traditional kebabs in plant-based alternatives opens up opportunities for companies to meet the growing demand for plant-based options in the market. ### Where This Applies - **Food and Beverage:** The food and beverage industry has the opportunity to tap into the plant-based kebab trend and develop new products to cater to the increasing demand for plant-based options. - **Meat Industry:** Traditional meat producers can explore partnerships with plant-based brands to offer innovative plant-based alternatives, such as plant-based kebabs, to capture a wider audience and adapt to changing consumer preferences. - **Food Technology:** Advancements in food technology can help companies in the plant-based industry to create plant-based kebabs with authentic flavors and textures, providing consumers with a satisfying meat substitute option. ## Related on Trend Hunter - [Plant-Based Skewer Wraps](https://www.trendhunter.com/trends/plant-based-skewer.md) - [Spicy Vegan-Friendly Schnitzels](https://www.trendhunter.com/trends/pepperfect-chickn.md) - [Plant-Based Moroccan Dishes](https://www.trendhunter.com/trends/plantbased-keftas.md) - [Plant-Based Protein Shawarmas](https://www.trendhunter.com/trends/redefine-meat-shawarma.md) - [Chef-Approved Plant-Based Meats](https://www.trendhunter.com/trends/redefine-meat-products.md) - [Alternative Meat Snacks](https://www.trendhunter.com/trends/alternative-meat-snacks.md) - [Delectable Plant-Based Bacons](https://www.trendhunter.com/trends/plantbased-bacons.md) - [Globally Inspired Plant-Based Patties](https://www.trendhunter.com/trends/taste-of-the-world-burgers.md) - [Meat-Free Frozen Appetizers](https://www.trendhunter.com/trends/plantbased-frozen-appetizers.md)