# Lettuce-Leaf Rain Gear The Vegetabrella Proves that Veggies are Practical By Erin Kirkpatrick | Published 2012-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-vegetabrella References: [ubergizmo](http://www.ubergizmo.com/2012/05/vegetabrella-keeps-you-dry-during-those-rainy-days/) & [inventorspot](http://inventorspot.com/articles/lettucelike_vegetabrella_turns_rainy_days_salad_days) The Vegetabrella is a deceptively disguised rain protector, impersonating a head of delicious lettuce. This adorable produce-inspired parasol won't provide you with your daily serving of veggies, but it's sure to keep you sheltered and dry from the rain. This whimsical and peculiar product will add a dash of color and brighten even the cloudiest of days. When this umbrella by Japan's [Tokyo Noble](https://www.trendhunter.com/trends/konbini-confidential) is rolled up, it could easily be mistaken for some [leafy greens](https://www.trendhunter.com/trends/romaine-leaf-lettuce). The fastening strap adds even more of an illusion to this unorthodox umbrella; the Vegetabrella's strap is designed to look like a supermarket rubber band, including detailed labeling and a bar code. This novelty item comes packaged in a windowed cardboard box and has a steeper price than your organic veggies. At just under $60, the Vegetabrella is some pricey produce, but it is extremely functional and oh-so cute. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 29% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Whimsical Rain Gear:** The Vegetabrella exemplifies the trend of creating unconventional and playful rain protection products. - **Novelty Umbrellas:** The Vegetabrella is part of a trend of designing umbrellas that resemble other objects or have unique and eye-catching designs. - **Functional Fashion:** The Vegetabrella represents the trend of merging fashion and practicality, offering a rain protector that is both stylish and effective. ### Where This Applies - **Outdoor Gear:** The outdoor gear industry can explore the opportunity of incorporating whimsical and creative designs into their rain protection products. - **Fashion Accessories:** The fashion accessories industry can tap into the demand for unique and visually appealing umbrellas that merge fashion and functionality. - **Novelty Products:** The novelty products industry can explore the market for unconventional and playful rain protection items, like the Vegetabrella. ## Related on Trend Hunter - [Rainwater Multifunctional Planters](https://www.trendhunter.com/trends/raindrop-1.md) - [Expertly Crafted Umbrellas](https://www.trendhunter.com/trends/forest-green-umbrella.md) - [All-Weather Protection Umbrellas](https://www.trendhunter.com/trends/weatherman-trek-umbrella.md) - [Flying Umbrella Prototypes](https://www.trendhunter.com/trends/flying-umbrella.md) - [Space-Inspired Folding Umbrellas](https://www.trendhunter.com/trends/bloombrella.md) - [Avant-Garde Radish Accessories](https://www.trendhunter.com/trends/radish-hat.md) - [Connected Dual Functioning Umbrellas](https://www.trendhunter.com/trends/hulasol.md) - [Branded Smartphone Parasols](https://www.trendhunter.com/trends/phone-parasol.md) - [Unique Hybrid Mystery Figurines](https://www.trendhunter.com/trends/animal-x-vegetable-gachapon.md)