# Online Vegan Filters Xarista's 'The Vegan Filter' Only Displays Vegan Options on Retail Websites By Grace Mahas | Published 2019-07-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/the-vegan-filter References: [vegnews](https://vegnews.com/2019/6/new-web-filter-turns-the-internet-into-a-vegan-shopping-paradise) & [vegan-filter.xarista.io](https://vegan-filter.xarista.io/) Xarista, a British technology startup, recently unveiled its new free browser add-on for [Google](https://www.trendhunter.com/trends/ultimasaurus) Chrome -- 'The Vegan Filter.' The extension ensures that when consumers are shopping at online retailers, only [vegan and cruelty-free products](https://www.trendhunter.com/trends/alpha-gal-free-filter) are displayed. As the app is still in the early stages of development, it currently only works with UK retailers including TopShop, [Sainsbury’s](https://www.trendhunter.com/trends/vegan-sausage-rolls), and Holland & Barret. The inspiration behind The Vegan Filter was to not only help facilitate vegan consumers but to assist transitioning vegans as well. Creator, Isabella Aberle, stated “We crave what we know. And what we know is what we see. What if we could only see vegan products when shopping online?” This free web filter could help to popularize the emerging vegan community to a larger demographic. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 31% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Online Vegan Shopping:** The Vegan Filter add-on for web browsers demonstrates the growing trend of online shopping platforms catering to specific dietary preferences, providing an opportunity for e-commerce platforms to create specialized marketplaces. - **Personalized Shopping Filters:** The development of The Vegan Filter highlights the trend of personalized shopping filters, indicating a potential market for customized filters that cater to various lifestyle choices and dietary restrictions. - **Vegan Lifestyle Apps:** The Vegan Filter app reflects the increasing demand for lifestyle apps that help consumers align their preferences with their values, suggesting opportunities for developers to create similar apps for different niches. ### Industries Being Reshaped - **E-commerce:** The Vegan Filter add-on presents an opportunity for e-commerce platforms to explore niche markets by creating specialized platforms that cater to specific dietary preferences. - **Technology:** The development of personalized shopping filters like The Vegan Filter indicates a disruptive innovation opportunity for tech companies to create advanced filtering algorithms and tools that cater to diverse consumer needs beyond veganism. - **Lifestyle and Wellness:** The emergence of vegan lifestyle apps, such as The Vegan Filter, suggests a growth opportunity for companies in the wellness industry to develop apps that align with different lifestyle choices and promote sustainable living. ## Related on Trend Hunter - [All-In-One Vegan Dining Apps](https://www.trendhunter.com/trends/veats.md) - [Expansive Online Vegan Marketplaces](https://www.trendhunter.com/trends/vegan-marketplace.md) - [Cruelty-Free Grocery Catalogues](https://www.trendhunter.com/trends/ethical-food-products.md) - [Digital Plant-Based Assistants](https://www.trendhunter.com/trends/veggify.md) - [Vegan Meal Generators](https://www.trendhunter.com/trends/vegan-recipe-generator.md) - [Conscious Shopping Assistants](https://www.trendhunter.com/trends/better-buy.md) - [Economically Focused Vegan Platforms](https://www.trendhunter.com/trends/vegan-platform.md) - [Diverse Vegan Recipe Platforms](https://www.trendhunter.com/trends/vegan-biss.md) - [Vegan In-House Wine Ranges](https://www.trendhunter.com/trends/vegan-wine-range.md)