# Vegan Butter Cooking Channels The Vegan Butter Channel Showcases Miyoko’s Creamery Products By Laura McQuarrie | Published 2021-11-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-vegan-butter-channel References: [specialtyfood](https://www.specialtyfood.com/news/article/miyokos-creamery-launches-vegan-butter-cooking-channel/) & [prnewswire](https://www.prnewswire.com/news-releases/miyokos-creamery-launches-the-worlds-first-vegan-butter-cooking-channel-301430964.html)  The [Vegan Butter Channel](https://www.trendhunter.com/trends/comprital-pure-vegan) by [Miyoko's Creamery](https://www.trendhunter.com/trends/oat-milk-taco-blend-seasoned-shreds) showcases the best features and versatility of the brand's European-style cultured vegan butter and vegan cheeses. The content on the world's first vegan butter cooking channel provides a sense of how well products like the vegan butter melts, browns, bubbles, bakes and spreads just like animal dairy butter. This new [YouTube](https://www.trendhunter.com/trends/violife-1) channel shares everything from how-to videos and cooking techniques to sweet and savory recipes like Buttery Vegan Tagliatelle Pasta in a Butternut Squash Cream Sauce with Crisped Sage to Vegan Butter Enriched Gingerbread Cinnamon Rolls. Notably, this channel follows a legal victory for the brand, which has been granted the right to use the word "butter" on the labels for its European Style Cultured Vegan Butter. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 3% | Activity: 19% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Cooking Channels:** As more people move towards plant-based diets, there is an opportunity to create cooking channels and content that showcase new and innovative plant-based products such as Miyoko's Creamery vegan butter and cheeses. - **Vegan Dairy Alternatives:** As veganism continues to grow in popularity, there is a market for dairy alternatives that mimic the taste and functionality of traditional dairy products such as butter, cheese, and milk. - **Food Product Brand-created Channels:** Creating a cooking channel or content specifically showcasing your brand's unique products is an excellent way to build awareness and engagement with your audience. ### Where This Applies - **Plant-based Food Products:** Creating innovative plant-based food products that mimic traditional dairy products is an opportunity in a growing market, with brands like Miyoko's Creamery setting a great example. - **Food Content Creation:** As more people look to social media platforms and YouTube for cooking inspiration, there is a growing need for food content creators who can provide new and innovative plant-based recipes and techniques. - **Food & Beverage Branding:** With the success of branded content like Miyoko's Creamery's Vegan Butter Channel, there is a great opportunity for food & beverage brands to create their own engaging and informative content on social media platforms. ## Related on Trend Hunter - [Spreadable Vegan Butters](https://www.trendhunter.com/trends/vegan-buttery-spread.md) - [Plant-Based Butter Alternatives](https://www.trendhunter.com/trends/plantbased-butter-alternatives.md) - [Alternative Oat Butters](https://www.trendhunter.com/trends/oat-milk-butter.md) - [Cultured Plant-Based Butters](https://www.trendhunter.com/trends/future-of-butter.md) - [Free-From Plant Butters](https://www.trendhunter.com/trends/nextgeneration-plantbased-butter.md) - [European-Style Plant-Based Butters](https://www.trendhunter.com/trends/plant-butter-spread.md) - [Fermented Plant-Based Butters](https://www.trendhunter.com/trends/fermented-plant-based-butter.md) - [Plant Milk Cheese Spreads](https://www.trendhunter.com/trends/plant-milk-cheese-spreads.md) - [Plant-Based Cheese Courses](https://www.trendhunter.com/trends/vegan-cheese-masterclass.md)