<!-- canonical: https://www.trendhunter.com/trends/the-vault-of-the-secret-formula -->
<!-- robots: noindex -->

# Secret Soda Recipe Exhibits
'The Vault of the Secret Formula' Shares Coke's Rich History

By Katherinev123 | Published 2011-12-11 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/the-vault-of-the-secret-formula
References: [popsop](http://popsop.com/51882) & [worldofcoca-cola](http://www.worldofcoca-cola.com/)

I'm sure everyone would like to know what exactly is in Coca-Cola, but the brand isn't about to spill the beans on its 125-year-old recipe. It is, however, letting you get closer to the formula with the Vault of the Secret Formula exhibit. While this exhibit lets you experience the brand's history on the top secret drink formula, you will not get to actually find out what that formula is.

The Vault of the Secret Formula will be launched in celebration of Coca-Cola's 125th anniversary. Recently, the brand moved its secret formula to the [World of Coca-Cola](https://www.trendhunter.com/trends/sweet-bandit-fizzy-soda-can) from its previous location at SunTrust Bank in Atlanta, says Popsop. At the World of Coca-Cola, a complete interactive experience awaits you, including a Secret Formula 4D Theater, a [Pop Culture Gallery](https://www.trendhunter.com/trends/popcultureinspired-soda) and a Taste It! center that lets you sample over 60 different [Coca-Cola drinks from around the world](https://www.trendhunter.com/trends/cocacola-cherry-float).

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 12% | Activity: 44% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive)

## Key Themes

### What's Driving This Trend

- **Interactive Brand Experiences:** Creating interactive brand experiences that allow consumers to engage with the history and secrets of a brand can foster brand loyalty and interest.
- **Museum and Exhibition Marketing:** Museums and exhibitions can leverage unique and exclusive features to attract visitors and create immersive experiences.
- **Transparency in Branding:** Brands can build trust and interest by providing glimpses into their history and manufacturing processes.

### Who This Affects Most

- **Beverage Industry:** The beverage industry can explore interactive experiences and attractions that showcase unique aspects of their brands to engage consumers.
- **Tourism Industry:** Museums and exhibitions can capitalize on tourism by creating enticing and interactive exhibits that attract visitors.
- **Marketing and Advertising Industry:** Marketing and advertising agencies can assist brands in developing immersive and transparent experiences to create brand awareness and engagement.

## Related on Trend Hunter

- [Fantasy-Inspired Soda Flavors](https://www.trendhunter.com/trends/cocacola-dreamworld.md)
- [Global Beverage Innovation Hubs](https://www.trendhunter.com/trends/cocacola-creations.md)
- [Gamified Mystery Drink Experiences](https://www.trendhunter.com/trends/what-the-fanta-1.md)
- [Science-Themed Soda Shop Experiences](https://www.trendhunter.com/trends/cool-sips-mad-scientist-soda-lab.md)
- [Publicly Available Fragrance Vaults](https://www.trendhunter.com/trends/fragrance-formulas.md)
- [Celebratory Soda Diners](https://www.trendhunter.com/trends/the-125-pepsi-diner.md)
- [Crimson Space-Inspired Sodas](https://www.trendhunter.com/trends/starlight-coke.md)
- [Fantastical Sour Beer Collections](https://www.trendhunter.com/trends/vault-city-marvellous-liquids.md)
- [Nostalgic Cherry-Flavored Sodas](https://www.trendhunter.com/trends/cocacola-cherry-float.md)