# Atypical Crowdsourced Videos ‘The Vaccines' Instagram Video Hopes to Capture Summer Ph By Christopher DeLuca | Published 2011-07-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-vaccines-instagram-video References: [psfk](http://www.psfk.com/2011/07/‘the-vaccines’-create-first-ever-music-video-on-instagram.html) & [vaccinesvideo](http://www.vaccinesvideo.com/) ‘The Vaccines’ [Instagram](https://www.trendhunter.com/trends/photo-carousels) Video is a project that the UK band just launched to crowdsource the content for the video to their single 'Wetsuit.' The band is asking Instagram users to use the hashtag "#vaccinesvideo" on their photos to attain all the contributors' information. The types of photos that are being sought are ones that capture [summer music festival culture](https://www.trendhunter.com/trends/analog-life). ‘The Vaccines’ Instagram Video is a brilliant attempt to leverage [Instagram's active user base](https://www.trendhunter.com/trends/instagram-blend) into contributing content. Submit your own photos and look out for the video in the near future. **Implications** - In the post-Napster world artists have the opportunity have branching out from traditional labels and taking a DIY approach by promoting themselves online. Social media has to be used in a effective and clever ways for this model to succeed. Startups and artists can draw both draw inspiration from this opportunity. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 3% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Crowdsourced Videos:** The trend of crowdsourcing videos allows for greater audience engagement and creativity in content creation. - **Instagram Marketing:** Using Instagram as a platform for marketing and content creation offers a unique way to reach a large and active user base. - **DIY Promotion:** The DIY approach to promotion and self-promotion opens up opportunities for artists and startups to have greater control over their brand and reach. ### Who This Affects Most - **Entertainment:** The entertainment industry can leverage crowdsourced videos to engage fans and promote new music or films. - **Social Media Marketing:** The trend of using Instagram for marketing presents new opportunities for businesses to reach their target audience creatively. - **Music Industry:** Artists in the music industry can explore the DIY promotion model to connect directly with fans and gain exposure. ## Related on Trend Hunter - [Social Posting Musical Features](https://www.trendhunter.com/trends/photo-carousels.md) - [Authenticity-Promoting Social Media Apps](https://www.trendhunter.com/trends/viberse-app.md) - [Youth-Led Holiday Campaigns](https://www.trendhunter.com/trends/where-are-you-going.md) - [Beauty Hack-Inspired Campaigns](https://www.trendhunter.com/trends/vaseline-world.md) - [Social Sticker Features](https://www.trendhunter.com/trends/instagram-9.md) - [Short Video Marketing](https://www.trendhunter.com/trends/viral-pulse.md) - [Algorithmic Reset Campaigns](https://www.trendhunter.com/trends/algorithm-cleansing-song.md) - [Viral Video Databases](https://www.trendhunter.com/trends/viral-ideas.md) - [Communal Social Video Features](https://www.trendhunter.com/trends/instagram-blend.md)