# Mystical Garden Photoshoots The Urban Outfitters May 2010 Catalog is a Breath Of Fresh Air By Joanne Lam | Published 2010-05-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-urban-outfitters-may-2010-catalog References: [urbanoutfitters](http://www.urbanoutfitters.com/urban/catalog/category.jsp?popId=&navAction=poppushpush&isSortBy=true&navCount=&pushId=TRENDS&id=TRENDS_DRESSBOOKGATEWAY) The Urban Outfitters May 2010 catalog gets you ready for summer with [floral prints](https://www.trendhunter.com/trends/oasis-society) and simple streamlined cutting. The flowing flowery frocks match the gorgeous garden-themed setting, making each sun-filled print unique. Pairing [soft pastels](https://www.trendhunter.com/trends/femininity-in-bloom) with bright bold background colors, this series definitely places emphasis on the softer hues that are hot this season. Check out the sun-soaked spread in the gallery. **Implications** - The Urban Outfitters May 2010 catalog is sure to get your heart racing for those long summer days. The outfits are perfectly showcased against the beauty of [summer-like weather](https://www.trendhunter.com/trends/summer-dreaming-collection). The collection's silhouettes are fun, flirty and fresh, making the Urban Outfitters May 2010 collection a must for any sun-soaking fashionista. Check out the sun-soaked spread in the gallery. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 93% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Floral Prints:** Opportunity for fashion brands to incorporate floral prints into their collections. - **Soft Pastels:** Potential for beauty and home decor brands to create products featuring soft pastel colors. - **Garden-themed Settings:** Hotels and event venues could offer garden-themed settings for photoshoots and special events. ### Who This Affects Most - **Fashion:** Fashion brands can capitalize on the popularity of floral prints and soft pastel colors. - **Beauty:** Beauty brands can create products inspired by soft pastel hues. - **Hospitality:** Hotels and event venues can offer garden-themed settings for photoshoots and special events. ## Related on Trend Hunter - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Playful Vacation-Ready Apparel](https://www.trendhunter.com/trends/resort-wear-label.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md)