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# Sickly Boyish Editorials
The Unleash Editorial by Photographer Leo B is Filled with Baggy Clothing

By Lacey-Jane Walsh | Published 2014-03-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/the-unleash
References: [fuckingyoung.es](http://fuckingyoung.es/the-unleash/)

The Unleash editorial for Fucking Young! online features [ill-fitting fashion](https://www.trendhunter.com/trends/khaotique-noir) and a sickly male model. This intriguing series by photographer Leo B focuses on a goofy (and pale) young man sporting [baggy black and white clothes](https://www.trendhunter.com/trends/shapes-we-take) and doing a number of silly faces.

Most of these shots make the model look like he's peering into the bathroom mirror. In one photo his face is covered in shaving cream. In another shot the model appears to have a nose bleed. He sports massive black pants and puffy white jackets in these shots. He also has big dark circles under his eyes, making him look like he's sick.

This loose-fitting fashion series has a youthful feel behind it. The featured model sticks his tongue out and squishes his face in these peculiar fashion photos.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 97% | Activity: 84% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Ill-fitting Fashion:** Opportunity for disruptive innovation in creating new styles and designs for ill-fitting clothing that challenge traditional norms.
- **Youthful Aesthetic:** Potential for disruption in the fashion industry by embracing a more youthful and unconventional aesthetic in clothing design.
- **Goofy and Silly Expressions:** Possibility for disruptive innovation in marketing and advertisement strategies that utilize goofy and silly expressions to attract a younger target audience.

### Who This Affects Most

- **Fashion:** The fashion industry can explore opportunities for disruptive innovation by creating and promoting ill-fitting clothing styles and designs.
- **Photography:** Disruption potential in the photography industry by showcasing unconventional models and utilizing unique expressions and aesthetics.
- **Marketing and Advertising:** Opportunity for disruptive innovation in the marketing and advertising industry by employing unconventional and silly expressions to connect with younger consumers.

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