# Simplistic Plastic Timepieces The Unit by NIXON is Fresh and Functional By Francis Tiangson | Published 2011-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-unit-by-nixon References: [freshnessmag](http://www.freshnessmag.com/2011/01/10/nixon-the-unit/) & [ca.nixonnow](http://ca.nixonnow.com/mens-watches/) The Unit by [NIXON](https://www.trendhunter.com/trends/nixon-ripper) is a superb looking timepiece with a stunning [simplistic design](https://www.trendhunter.com/trends/unimatic-prodiver-modello-uno) and stuffed full of functionality. The watch has an easy to read display that shows the time, date and temperature. It can also function as a stop watch, countdown timer and alarm clock. This NIXON watch features a polycarbonate cases and silicone wristbands unlike the usual metal and plastic materials the brand is known for! The Unit by NIXON is available in [five color options](https://www.trendhunter.com/trends/nomos-club-sport-neomatik-worldtimer): black, white, green, blue and yellow -- sweet colors to compliment any wardrobe. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 50% | Activity: 45% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Simplistic Timepieces:** The demand for functional and minimalistic timepieces is increasing, presenting opportunities for brands to innovate in design and functionality to stay competitive. - **Polycarbonate Materials:** The popularity of polycarbonate cases in watches presents an opportunity for manufacturers to explore this durable and lightweight material in other product lines such as eyewear or phone cases. - **Multi-functional Watches:** The rise of multi-functional watches with features such as temperature readings and countdown timers creates opportunities for other industries, such as fitness and travel, to integrate similar features into their products. ### Where This Applies - **Watchmaking:** Watchmaking companies can continue to innovate by exploring new materials and designs to capture the growing market demand for minimalistic, functional timepieces. - **Eyewear:** The durability and lightweight characteristics of polycarbonate materials present an opportunity for the eyewear industry to create products that are more comfortable and durable for everyday use. - **Fitness Tracking:** The popularity of multi-functional watches presents opportunities for the fitness industry to incorporate features such as temperature tracking and countdown timers to enhance the overall user experience. ## Related on Trend Hunter - [Streetwear Action Sports Timepieces](https://www.trendhunter.com/trends/nixon-ripper.md) - [Illuminating Minimalist Timepieces](https://www.trendhunter.com/trends/unimatic-modello-cinque-unilight.md) - [Minimalist Militant Timepieces](https://www.trendhunter.com/trends/timex-expedition-north-field-chrono.md) - [Ultra-Durable Timepiece Collections](https://www.trendhunter.com/trends/unimatic-toolwatch-series.md) - [Self-Referential Watch Models](https://www.trendhunter.com/trends/timex-urban-pop.md) - [Stealthy All-Black Timepieces](https://www.trendhunter.com/trends/unimatic-x-maxfield-modello-tre-u3sm-chronograph-watch.md) - [Minimalist Monochromatic Timepieces](https://www.trendhunter.com/trends/unimatic-3.md) - [Stealthy Blacked-Out Timepieces](https://www.trendhunter.com/trends/unimatic-allblack-series.md) - [Minimalist Deep Sea Timepieces](https://www.trendhunter.com/trends/unimatic-prodiver-modello-uno.md)