# The Unedible Jewelry Chocolate Brown Gold By Alex Covert | Published 2007-11-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-unedible-jewelry-chocolate-gold References: [collegecandy](http://collegecandy.com/style/6032#more-6032) In a special process called PVD (for physical vaporization and deposition), [rose gold](https://www.trendhunter.com/trends/rose-gold-tourbillon-souscription) is turned brown like sausages in a skillet. OK, maybe sausage links aren't the right thing to compare a $10,000 piece of jewelry to (de Grisogono's "Browny Borwn Gold" collection). Out of your price range? [QVC](https://www.trendhunter.com/trends/rm-studio-x-rebecca-minkoff) has a [Chocolate Gold collection](https://www.trendhunter.com/trends/gold-fine-jewelry) that is 14 carat gold coated with "chocolate brown coating." Would that make a brown diamond set in chocolate gold a double chocolate coated carrot cake? ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 63% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **PVD Process:** Disruptive innovation opportunity: Explore the use of PVD process in industries beyond jewelry, such as electronics or automotive, to create unique and unconventional finishes. - **Brown Gold:** Disruptive innovation opportunity: Introduce brown gold as a new color option in the fashion and accessories industry to cater to consumers seeking unique and unconventional designs. - **Chocolatization:** Disruptive innovation opportunity: Develop edible coatings or treatments inspired by the concept of chocolate gold, opening new possibilities in the food and beverage industry for visually appealing and edible products. ### Where This Applies - **Jewelry:** Disruptive innovation opportunity: Experiment with unconventional materials and finishes, like chocolate brown gold, to create distinctive and eye-catching jewelry pieces for the luxury market. - **Fashion and Accessories:** Disruptive innovation opportunity: Incorporate brown gold as a trendy color option in fashion and accessories, offering consumers unique and unconventional choices in their style preferences. - **Food and Beverage:** Disruptive innovation opportunity: Apply the concept of chocolate gold to develop visually appealing and edible products, opening new avenues for creative and innovative food and beverage experiences. ## Related on Trend Hunter - [Color-Themed Fine Jewelry Capsules](https://www.trendhunter.com/trends/mocha-mousse.md) - [Bakery-Inspired Jewelry Collection](https://www.trendhunter.com/trends/baked-in-gold.md) - [Desert Ombre-Inspired Jewelry](https://www.trendhunter.com/trends/Desert-Ombre.md) - [Bakery-Inspired Jewelry Lines](https://www.trendhunter.com/trends/greggs-1.md) - [Luxurious Smartphone Chocolates](https://www.trendhunter.com/trends/chocolate-iphone-15-pro-max.md) - [Candy Chocolate-Themed Opulent Rings](https://www.trendhunter.com/trends/almost-champions.md) - [Precious Chocolate Lockets](https://www.trendhunter.com/trends/chocolocket.md) - [Timeless Mocha-Mousse-Inspired Rings](https://www.trendhunter.com/trends/cove-fine-jewelry.md) - [Bread-Encrusted Gemstone Jewelry](https://www.trendhunter.com/trends/rising-collection.md)