# English Canned Wines The Uncommon's Still Wine Collection Spitlights UK-Grown Grapes By Laura McQuarrie | Published 2024-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-uncommon-wine References: [beveragedaily](https://www.beveragedaily.com/Article/2024/01/04/New-beverage-launches-from-gin-innovation-to-aperitif-NPD) & [wearetheuncommon](https://wearetheuncommon.co.uk/)  English sparkling winemaker, The Uncommon, launched its first [still English wine collection](https://www.trendhunter.com/trends/wine-collection-expansion) with white, red and rosé wines. Spotlighting grapes grown and handpicked in The Uncommon's vineyard in Kent and growers in one of the hottest, driest parts of the UK—Crouch Valley in Essex—these wines bring the brand's unconventional spirit and sense of whimsy to the [canned wine category](https://www.trendhunter.com/trends/tuttavia). While Clarence is a blend of Pinot Blanc and Baccus that's crisp, vibrant and fresh with notes of elderflower and gooseberry, Penelope is a [rosé with dry, fruity red berries](https://www.trendhunter.com/trends/vinca-organic-pale-ros). Percival, also known as The Smooth English Red, rounds out The Uncommon's new releases and it gets its unique qualities from velvety notes of cherry and oak, all while still being light-bodied enough for summer sipping. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 50% | Activity: 59% | Freshness: 25% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Canned Still Wines:** The rise of canned still wines diversifies traditional wine packaging, offering convenience and eco-friendly options. - **Local Vineyard Sourcing:** Highlighting grapes grown in local vineyards showcases terroir-specific qualities and supports regional agriculture. - **Flavor-forward Blends:** Creating unique flavor profiles with diverse grape blends sets brands apart in a competitive market. ### Sectors Adopting This - **Wine Production:** Innovations in wine production, including canned formats, meet consumer demand for portability and freshness. - **Agriculture:** Local sourcing from specific vineyards emphasizes sustainable practices and regional characteristics. - **Beverage Packaging:** Developments in beverage packaging, such as cans, cater to modern lifestyles and environmental considerations. ## Related on Trend Hunter - [Opulent Still Wines](https://www.trendhunter.com/trends/balfour-winery.md) - [Top-Quality English Rosés](https://www.trendhunter.com/trends/the-heretics-blowhorn-ros.md) - [Accessible Canned Artisan Wines](https://www.trendhunter.com/trends/canned-wine-co.md) - [Approachable Canned Wine Ranges](https://www.trendhunter.com/trends/19-crimes-canned-wines.md) - [Summer-Celebrating Sparkling Rosé Wines](https://www.trendhunter.com/trends/nyetimber-english-summer-ros.md) - [High-Quality Laidback Canned Wines](https://www.trendhunter.com/trends/sparkling-white-wine.md) - [Canned Southern Wines](https://www.trendhunter.com/trends/country-water.md) - [Effervescent Canned Wine Ranges](https://www.trendhunter.com/trends/spritz-range.md) - [Canned Rosé Spritzers](https://www.trendhunter.com/trends/spritz-in-a-can.md)