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# Automotive-Branded Web Series Launches
Hyundai Launched a New Series Named 'The Un-Adventurers'

By Daniel Johnson | Published 2020-06-01 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/the-unadventurers
References: [mobilemarketer](https://www.mobilemarketer.com/news/hyundai-hits-the-road-with-4-part-series-on-tastemade/578723/) & [prnewswire](https://www.prnewswire.com/news-releases/hyundai-and-tastemade-team-up-for-new-television-series-the-un-adventurers-debuting-in-june-301065941.html)

[Hyundai](https://www.trendhunter.com/trends/auto-marketing-campaign) is launching a web series named ‘The Un-Adventurers,’ which will be hosted on the Tastemade streaming platform. The series will launch on June 3rd and it will consist of four episodes, which detail the experiences of a person embarking on a road trip.

Hyundai’s ‘The Un-Adventurers’ was created in collaboration with [Innocean USA](https://www.trendhunter.com/trends/where-have-you-been), as well as Canvas Worldwide.
Selma Masekela, the actor, is hosting the show, along with leading discussions on how travel can facilitate personal growth. Several of the company’s popular vehicles will be featured in the series including the Kona, Palisade, Santa Fe, Tucson, and the Kona SUV.

The branded series can be accessed on YouTube TV, Samsung TV Plus, VIZIO SmartCast TVs, and [The Roku Channel](https://www.trendhunter.com/trends/lap-of-legends).

Image Credit: Hyundai

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 69% | Activity: 76% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Branded Web Series:** Brands can create a branded web series to promote their products, such as by featuring the experiences of customers.
- **Collaboration Marketing:** Companies can collaborate with an agency to create a unique marketing campaign, such as a branded web series.
- **Product Placement:** Brands can utilize product placement in web series to showcase the features and benefits of their products.

### Industries Being Reshaped

- **Automotive:** Automotive companies can create branded content to showcase their vehicles and encourage consumers to consider their products.
- **Entertainment:** Entertainment streaming platforms can collaborate with brands to produce and distribute content to their audiences.
- **Advertising:** Advertising agencies can leverage their expertise to create unique branded content campaigns for their clients.

## Related on Trend Hunter

- [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)
- [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md)
- [Adventurer-Approved SUV Concepts](https://www.trendhunter.com/trends/hyundai-tucson-beast.md)
- [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md)
- [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md)
- [Car Metaverse Worlds](https://www.trendhunter.com/trends/hyundai-future-adventure.md)
- [Auto-Centric Digital Retail Spaces](https://www.trendhunter.com/trends/amazon-auto.md)
- [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md)
- [Online Car Platforms](https://www.trendhunter.com/trends/hyundai-partners-with-amazon.md)