These little city guides are not your normal tourist maps that inform you where to go and what to see. They provide you with in depth views of the more luxurious sides of cities you're visiting, especially Asian cities, which have been know for some of their seedier sides. They take you off the beaten track, but with style.
"LUXE City Guides are the definitive travel and style guides to the best Asian, European, American and Australian cities for the discerning and busy modern traveller.
Each hip, smart and stylish pocket-sized guidebook is packed with a highly selective and opinionated list of only the best shops, restaurants and hotels, unique services and lifestyle options each city has to offer. And what's more, LUXE guides come with handy online updates.
LUXE chooses only the very best,
so you choose only the very best."
Implications - The goofy connotation of tourists does not hold true with today's jet-setting traveler, creating a demand for products that are helpful and stylish.