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# The Gift of Status
$5M Halcyon Luxury Jet Membership

By Rose A. Valenta | Published 2007-11-19 | Special
Source: Trend Hunter, https://www.trendhunter.com/trends/the-ultimate-status-symbol-the-5-million-halcyon-gift-card
References: [bornrich.org](http://www.bornrich.org/entry/worlds-most-expensive-gift-card-the-5-million-halcyon-dream-card/) & [halcyonjets](http://www.halcyonjets.com/index.aspx)

Want to give that special someone the [ultimate Christmas gift](https://www.trendhunter.com/trends/four-seasons-hotels-and-resorts1)? Halcyon's $5 million Dream Card Membership provides luxury at its finest aboard a private jet. Members will be provided with a "Private Aviation Specialist (PAS) and personal concierge to assist with travel, dining and entertainment needs."

"Halcyon, a premier provider of on-demand private charter aircraft services, has revealed its plans to offer an US $5 million gift card for those who want to share the gift of luxury and convenience aboard a private jet. The $5M Holiday Dream Card can be used for one-way trips or round-trip travel, for a single flight or multiple trips. As a Dream Card member, you will have access to an exclusive network of the finest luxury accommodations, services, and goods. The Dream Card recipients have access to Halcyon's supreme system of [private jet charter flights](https://www.trendhunter.com/trends/jet-itinerary) to and from anywhere in the world. The Holiday Dream Card will enrich you with the ultimate travel experience this holiday, for a whopping sum of US $5,000,000."

**Implications** - Today's prestige-obsessed consumer is likely to appreciate not just the benefits that come with such a card, but the status it represents.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 2% | Activity: 8% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special)

## Key Themes

### Why This Trend Is Growing

- **Private Jet Dream Membership:** Luxury charter airline companies can innovate by offering high-end dream card memberships to their clients providing a dedicated PAS and personal concierge.
- **Luxury Travel Gift Cards:** More companies can offer high-end holiday dream card memberships to their customers, providing unique access to their premium services.
- **Status-oriented Consumerism:** Marketing campaigns targeting consumers' desire for prestige and luxury can leverage the appeal of dream cards to promote exclusivity and status.

### Industries Being Reshaped

- **Luxury Charter Airlines:** Luxury charter airlines can offer high-end dream card memberships as a selling point, offering exclusive travel experiences and services that cater to the ultra-rich.
- **Luxury Hospitality:** Luxury hospitality companies can create high-end travel packages and gift cards for their affluent customers, providing access to premium travel experiences and services.
- **Luxury Retail:** Luxury retail companies can offer exclusive dream cards and travel packages as part of their product offerings, providing a unique and high-end gift option for customers.

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