# King Shopping 'Home of Alfred Dunhill' Store Offers Bently Pickup, Barber and More By jelalyn | Published 2007-12-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/the-ultimate-male-shopping-experience-home-of-alfred-dunhill References: [gq-magazine](http://www.gq-magazine.co.uk/CoolNewStuff/Details.aspx?StoryID=49300) & [navigate-jp](http://www.navigate-jp.com/cindy/blog/2007/12/alfred_dunhill_ginza.html) [Dunhill](https://www.trendhunter.com/trends/case-of-delights) has just opened its first "Home of Alfred Dunhill"- where clients are treated like kings with its ultimate [luxurious shopping experience](https://www.trendhunter.com/trends/boss-boutique). With the brand's desire to be a home-away-from-home, it is offering a one-stop-shopping experience for the hard-to-please men. Aside from shopping for Dunhill menswear and leathergoods, clients are treated to a Bespoke and Custom tailoring service, a luxury barber and grooming shop and a lounge known as the "Aquarium". The 3-storey building in Ginza, Tokyo also houses the "Dunhill Valet" which provides the most professional and luxurious wardrobe care for its customers in the city. A [Bentley](https://www.trendhunter.com/trends/maison-territo) chaffeur service is also offered to VIPs. The "Home of Alfred Dunhill" is soon to open in London in Spring 2008 and in Shanghai in Summer 2008. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 27% | Activity: 11% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Luxury Shopping Experiences:** Opportunity for businesses to create immersive and personalized shopping experiences to cater to high-end clientele. - **Bespoke Services and Tailoring:** Businesses can offer customized and tailored services to meet the specific needs and preferences of customers. - **Integrated Lifestyle Spaces:** Creating spaces that combine shopping, grooming, and leisure activities to provide a holistic experience for customers. ### Industries Being Reshaped - **Luxury Retail:** Innovative approaches and unique services can set luxury retail brands apart, attracting affluent customers seeking exceptional experiences. - **Barber and Grooming Services:** Expanding and enhancing traditional barber services by incorporating luxurious elements can appeal to discerning customers. - **Home Care and Wardrobe Services:** Offering professional and high-end wardrobe care services can cater to busy individuals and those who value impeccable presentation. ## Related on Trend Hunter - [Luxury Flagship Redesigns](https://www.trendhunter.com/trends/luxury-flagship-redesign.md) - [Minimally Designed Fashion Boutiques](https://www.trendhunter.com/trends/burberry-store.md) - [Curated Intimate Retail Experiences](https://www.trendhunter.com/trends/alaa-flagship-store.md) - [Slick Monochromatic Retail Boutiques](https://www.trendhunter.com/trends/tom-ford-boutique.md) - [Sculptural Luxury Fashion Stores](https://www.trendhunter.com/trends/new-store-in-milan.md) - [Immersive Flagship Tech Stores](https://www.trendhunter.com/trends/new-bond-street.md) - [Luxury Designer Cafe Takeovers](https://www.trendhunter.com/trends/burberry-takes-over.md) - [Ultra-Slick Auto Retail Concepts](https://www.trendhunter.com/trends/latelier-alpine.md) - [Architecturally Inspired Luxury Boutiques](https://www.trendhunter.com/trends/luxury-boutique.md)