# 60 Year Old Comeback Queens Grace Jones ‘Hurricane' After Nearly 20 Years By Elsa Blaine | Published 2008-11-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-ultimate-comeback-grace-jones-hurricane-after-nearly-20-years References: [jcreport](http://www.jcreport.com/intelligence/williams-blood/031108/put-album-grace-jones-returns-hurricane) & [theworldofgracejones](http://www.theworldofgracejones.com/nostalgia.html) Iconic performer Grace Jones has released her [first CD in almost 20 years](https://www.trendhunter.com/trends/rush-50). The stunning Jamaican-born alternative rocker has released 'Hurricane' and the powerful video 'Corporate Cannibal' at 60 years of age. Jones’ return is the ultimate comeback. The video, filmed in black and white is an astounding piece of art. Through computer enhancement, her sinuous body distorts in psychedelic manners. Grace sings of the [corporate machine](https://www.trendhunter.com/trends/songs-of-siren), a "man eating machine," which will, "consume my consumers, with no sense of humor." Not only are her lyrics poignant and thought-provoking as always, but the video is hypnotically beautiful. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 16% | Activity: 3% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Music Comeback:** An increasing trend of seasoned artists making a comeback after a long hiatus presents opportunities for disruptive innovation in music marketing and production. - **Ageless Performers:** The rise of older performers like Grace Jones challenging traditional age norms presents opportunities for disruptive innovation in the entertainment industry, particularly in redefining beauty standards. - **Artistic Visuals:** The use of computer enhancement and psychedelic visuals in music videos creates opportunities for disruptive innovation in video production and special effects. ### Industries Being Reshaped - **Music Industry:** The resurgence of seasoned artists like Grace Jones can lead to disruptive innovation in music streaming platforms, concert production, and artist branding. - **Entertainment Industry:** The success of older performers like Grace Jones opens up opportunities for disruptive innovation in casting, promoting inclusivity, and breaking age stereotypes in film, television, and live performances. - **Film Production Industry:** The visual artistry and storytelling in music videos like Grace Jones' 'Corporate Cannibal' create opportunities for disruptive innovation in film production, animation, and virtual reality experiences. ## Related on Trend Hunter - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Gen X Beauty Campaigns](https://www.trendhunter.com/trends/up-next-campaign.md) - [Elder Athlete-Supported Serum Campaigns](https://www.trendhunter.com/trends/longevity-serum.md) - [Celebratory Midlife Campaigns](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Surprise Album Reveals](https://www.trendhunter.com/trends/the-life-of-a-showgirl.md) - [Defiant Hair Color Collections](https://www.trendhunter.com/trends/aging-disgracefully-collection.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Revived Ginger Beer Refreshments](https://www.trendhunter.com/trends/old-jamaica-ginger-beer.md)