# Youth-Targeted Polling Platforms The Tylt Collects Opinions from Gen Z & Millennial Readers By Laura McQuarrie | Published 2019-09-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-tylt References: [adweek](https://www.adweek.com/digital/gen-z-media-company-the-tylt-editorial-sales-leads/) & [thetylt](https://thetylt.com/entertainment) The Tylt is a platform that covers everything from culture and politics to sports and entertainment and asks readers to weigh in on a variety of topics. On the [social polling platform](https://www.trendhunter.com/trends/two-cents1), the [Gen Z and Millennial target audience](https://www.trendhunter.com/trends/kraft-heinz-3) can vote to answer questions like "Is it weird to use a coupon on a date?" or "Greta Thunberg for president?" covering a wide range of topics that reveal readers' seasonal beverage preferences to more serious topics like their political beliefs. Beyond the votes that they cast on The Tylt, users are also able to [share content to social media](https://www.trendhunter.com/trends/polly-in-presentations) to double their vote, as well as follow the results of the polls to see the final tallies. Polls are also paired with articles, which may or may not help to change a reader's mind. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 30% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Youth-powered Polling:** Platforms that rely on the opinions of Gen Z and Millennials for decision-making and content creation present an opportunity to gather valuable insights and feedback. - **Social Media Integration Polling:** Integrating social media sharing with polling platforms can increase engagement and broaden the reach of the polls, creating opportunities for user-generated content and viral marketing. - **Opinion-driven Content Creation:** Platforms that create content based on user opinions and votes can generate highly shareable content, drive traffic, and increase reader engagement. ### Sectors Adopting This - **Media:** Incorporating interactive polling into digital media platforms presents an opportunity to create more engaging content, drive traffic, and better understand readership preferences. - **Marketing:** Integrating polling and user-generated content into marketing campaigns can help brands create more authentic connections with their target audience and build brand loyalty. - **Politics:** Using polling platforms to gauge public opinion on political issues can help politicians better understand their constituents and make more informed decisions. ## Related on Trend Hunter - [Verified Opinion Platforms](https://www.trendhunter.com/trends/pollett.md) - [Digital Opinion Platforms](https://www.trendhunter.com/trends/sunnypeaceislandcom.md) - [Novelty Polling Websites](https://www.trendhunter.com/trends/funnypoll.md) - [Gen Z-Targeted Social Apps](https://www.trendhunter.com/trends/social-branding-app.md) - [Gen Z Voter Engagement Initiatives](https://www.trendhunter.com/trends/asian-american-youth-election-campaign.md) - [Engaging Youth-Focused Platforms](https://www.trendhunter.com/trends/mused.md) - [Suggestive Spread Campaigns](https://www.trendhunter.com/trends/marmite-first-timers.md) - [Youthful News Sources](https://www.trendhunter.com/trends/news-sources.md) - [Gen Z-Centered Health Apps](https://www.trendhunter.com/trends/rtro-1.md)