# Nailed Neckwear The Twentyten Launches a Line That is Bad to the Bone, Yet Sophisticated By Shelby Lee Walsh | Published 2009-11-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-twentyten References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/the_twentyten) & [thetwentyten](http://thetwentyten.com/home.html) The twentyten isn't for the faint of heart. Nina Zilka, Jeff Dodd and David J. Krause make up the design dream trio that is an [independent fashion label](https://www.trendhunter.com/trends/tss). The twentyten were first introduced at the Pratt Institute in Brooklyn where all three were delving deeper into the depths of the fashion world. Their collection (shown in the above gallery) features some truly off-beat styles involving [nails](https://www.trendhunter.com/trends/temporary-nails-for-men), odd headwear and [eccentric styling](https://www.trendhunter.com/trends/the-future-is-not-set) in general. Bad to the bone yet sophisticated, the twentyten is something to look out for. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 34% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Offbeat Fashion Styles:** Disruptive innovation opportunity: Exploring unconventional materials and designs in fashion to create unique and eye-catching styles. - **Eccentric Styling:** Disruptive innovation opportunity: Pushing the boundaries of conventional fashion by incorporating unusual elements and unconventional combinations. - **Independent Fashion Labels:** Disruptive innovation opportunity: Challenging the established fashion industry by introducing fresh perspectives and alternative design approaches. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Introducing new, unconventional fashion trends that cater to niche markets and challenge mainstream fashion norms. - **Design:** Disruptive innovation opportunity: Incorporating unusual materials, techniques, and styles in design to create unconventional and attention-grabbing products. - **Art:** Disruptive innovation opportunity: Merging fashion and art to create boundary-pushing, statement-making pieces that challenge traditional notions of beauty and aesthetics. ## Related on Trend Hunter - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Executive Workwear Collections](https://www.trendhunter.com/trends/12th-tribe-x-corporate-natalie.md) - [Preppy Co-Ed Luxe Fashion](https://www.trendhunter.com/trends/20thanniversary-line.md) - [Collaborative Dynamic Eclectic Fashion](https://www.trendhunter.com/trends/tss.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Vegan Leather Collection Launches](https://www.trendhunter.com/trends/fw25-vegan-leather.md)