# Lawn-Covered Cars The TurfBeetle is a Driving Grassy Advertisement By Allison Love | Published 2010-08-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/the-turfbeetle References: [bookofjoe](http://www.bookofjoe.com/2010/08/turfbeetle.html) & [dreamturf](http://www.dreamturf.com/pages/home.htm) The TurfBeetle is an awesome idea for innovative marketing and advertising. The TurfBeetle is literally a [Volkswagen](https://www.trendhunter.com/trends/volkswagen-id-life) [Beetle](https://www.trendhunter.com/trends/meyers-manx) outfitted with a substantial amount of grass covering the entire exterior of the car. The Beetle is advertising the company [Dream Turf](https://www.trendhunter.com/trends/lights-out-sports), who can turn your lawn into a beautiful and lush grassy haven. I'm not sure how the TurfBeetle can survive on the streets for more then a week without being watered. What an inventive way to get your business some advertising! ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 44% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Grass-covered Vehicles:** Opportunity to create grass-covered vehicles for advertising purposes and potentially expand into eco-friendly alternatives for transportation. - **Mobile Advertising:** Developing new and innovative forms of mobile advertising, such as grass-covered cars, for businesses to promote their products and services. - **Green Marketing:** Creating eco-friendly marketing strategies and merchandise, such as grass-covered cars, to attract environmentally conscious consumers and promote sustainable practices. ### Industries Being Reshaped - **Advertising:** The advertising industry can take advantage of grass-covered cars and other unique advertisement opportunities to provide innovative marketing services for clients. - **Landscaping:** Landscaping companies can use grass-covered cars and other creative marketing tactics to showcase their services and attract new customers. - **Automotive:** The automotive industry can potentially explore the development of eco-friendly vehicles, such as grass-covered cars, as a response to the increasing demand for sustainable transportation options. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Winning Lawn Care Kits](https://www.trendhunter.com/trends/ultimate-game-day-kit.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Playful Art Character Cars](https://www.trendhunter.com/trends/porsche-labubu-project.md) - [Turfed Treadmill Campaigns](https://www.trendhunter.com/trends/the-treadmower.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Future Urban Mobility Cars](https://www.trendhunter.com/trends/numa-concept.md) - [Eco-Friendly Vehicle Partnerships](https://www.trendhunter.com/trends/official-automotive-partner.md) - [Toy-Inspired Vehicle Finishes](https://www.trendhunter.com/trends/volkswagen-tcross.md)