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# Controversial Headwear Apps
The Turbanizer Imagines What You Would Look like With a Turban on

By Romina S. Cortellucci | Published 2012-06-26 | Social Media
Source: Trend Hunter, https://www.trendhunter.com/trends/the-turbanizer
References: [lostateminor](http://www.lostateminor.com/2012/06/26/turbanizer-app-will-turbanize-you/) & [turbanizer](http://turbanizer.com/)

By using the The Turbanizer App, you no longer need to wonder what you would look like with a turban on. Created to celebrate World Turban Day, the app is an easy-to-use way to visualize over 50 turban designs on your family, friends and colleagues through a mobile device. The designs range from silly to classic, along with some creative ones including a [Facebook](https://www.trendhunter.com/trends/ai-reply-generator-social24) turban.

Though some may say it is controversial and potentially racist, the Turbanizer website disagrees, explaining how racism is the fear of the unknown and, "people that do not wear a turban need to connect with the turban to understand it. Turbanizer.com helps by allowing anyone in the world to visualize themselves in a turban."

And, once you are done being turbanized, it is easy to share your fun picture via social media.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 5% | Activity: 13% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia)

## Key Themes

### What's Driving This Trend

- **Virtual Headwear Try-on:** Disruptive innovation opportunity: Develop augmented reality apps that allow users to try on various headwear virtually, increasing convenience for consumers and saving costs for retailers.
- **Cultural Representation in Augmented Reality:** Disruptive innovation opportunity: Create augmented reality apps that promote cultural understanding and appreciation by allowing users to visualize themselves in traditional headwear from different cultures.
- **Social Media Integration in Fashion Apps:** Disruptive innovation opportunity: Incorporate social media sharing features in fashion-related augmented reality apps, enhancing user engagement and viral marketing potential.

### Who This Affects Most

- **Retail:** Disruptive innovation opportunity: Collaborate with fashion brands to develop virtual try-on features in their mobile apps, improving the online shopping experience and reducing product returns.
- **Fashion:** Disruptive innovation opportunity: Partner with augmented reality app developers to offer virtual headwear try-on experiences for fashion-forward consumers, enabling them to experiment with different styles before making a purchase.
- **Technology:** Disruptive innovation opportunity: Invest in the development of advanced augmented reality technologies that can accurately render realistic headwear simulations for virtual try-on purposes, revolutionizing the retail and fashion industries.

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