# Scent-Flavored Tumblers The Tumbler by air up Offers a Refreshing Way to Hydrate on the Go By Laura McQuarrie | Published 2025-02-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-tumbler-by-air-up References: [shop.air-up](https://shop.air-up.com/es/en/tumbler-preorder) & [instagram](https://www.instagram.com/p/DFLPtg8MDt3/?hl=en)  The [large-format tumbler craze](https://www.trendhunter.com/trends/vssl-rift-tumbler) has taken off as people embrace oversized, stylish drinkware designs to keep beverages at the perfect temperature while doubling as a fashionable accessory that complements their daily routines, and The Tumbler by air up taps into this demand. air up revolutionized hydration with [innovative water bottles](https://www.trendhunter.com/trends/air-up-supplements) that use scent pods to enhance the perception of flavor, allowing users to enjoy tasty, sugar-free drinks while consuming only pure water. Now, consumers who prefer to take tumblers on the go have a tasty new way to take the air up experience to go. The Tumbler is [cupholder-friendly, leakproof, travel-ready](https://www.trendhunter.com/trends/allcom-smart-tumbler), and best of all, useful for making regular cold water more interesting with the power of scent. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 70% | Activity: 72% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Scent-enhanced Hydration:** Scent-enhanced hydration elevates the drinking experience by using scent pods to create the illusion of flavor in water, opening up possibilities for new sensory water products. - **Multi-functional Lifestyle Drinkware:** Multi-functional lifestyle drinkware not only maintains the temperature of beverages but also integrates seamlessly into the daily lives of consumers as both a utility and a fashion statement. - **Portable and Leakproof Designs:** Innovations in portable and leakproof designs cater to the growing demand for travel-ready drinkware that combines convenience with advanced features for an improved user experience. ### Sectors Adopting This - **Drinkware Manufacturing:** The drinkware manufacturing industry is at the forefront of combining aesthetics with functionality, providing ample opportunities for creating innovative products that offer both style and utility. - **Aromatherapy Products:** Aromatherapy product companies can explore new market opportunities by integrating scent-based technologies into everyday consumer goods, enhancing sensory appeal and product engagement. - **Sustainable Consumer Goods:** The sustainable consumer goods sector can disrupt the market by designing eco-friendly, reusable drinkware that aligns with consumer preferences for sustainability without compromising on style. ## Related on Trend Hunter - [Scent-Based Water Bottles](https://www.trendhunter.com/trends/air-up.md) - [Next-Gen Hydration Bottles](https://www.trendhunter.com/trends/gen2-pab.md) - [Scent-Flavored Water Bottles](https://www.trendhunter.com/trends/click-water-bottle.md) - [Active Lifestyle Hydration Bottles](https://www.trendhunter.com/trends/air-up-click.md) - [Scent-Flavored Straws](https://www.trendhunter.com/trends/air-up-straw.md) - [Dark Superhero Water Bottles](https://www.trendhunter.com/trends/batman-x-air-up.md) - [Festive Water Enhancer Pods](https://www.trendhunter.com/trends/air-up-christmas-cheers.md) - [Lifestyle-Adjascent Water Bottles](https://www.trendhunter.com/trends/tira.md) - [Scented Hydration Stickers](https://www.trendhunter.com/trends/sniff-n-sip.md)