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# Load-Lifting Shopping Aids
The Tube Grip Will Make Your Shopping Experience Lighter

By Amanda Chang | Published 2010-09-16 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/the-tube-grip
References: [yankodesign](http://www.yankodesign.com/2010/09/15/heavy-shopping-bags-need-some-air-for-easy-carry/) & [zmarter](http://zmarter.com/design-architecture/heavy-shopping-bags-need-some-air-for-easy-carry.html)

Shopping sprees can get pretty tiring when you’re struggling to shop -- and shop some more -- with a bazillion other shopping bags in your hand. That’s when you need the Tube Grip. Designed to be small and light as a feather, this little piece of technology will make your load feel a lot lighter.

Made out of poilvinyl chloride, designers Hyo-eun Kim and Eun-seok Kim of the Tube Grip designed it to [fill up with air](https://www.trendhunter.com/trends/colorpipes), thus increasing its surface area to become a [comfortable grip](https://www.trendhunter.com/trends/charlotte-tilburys-phone-grip) that helps you with your shopping bags. With this kind of device, bring on the shopping!

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 51% | Activity: 49% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Why This Trend Is Growing

- **Load-lifting Shopping Aids:** The Tube Grip is an example of a load-lifting shopping aid that can make the shopping experience lighter.
- **Lightweight Shopping Accessories:** The use of lightweight materials, such as poilvinyl chloride, in shopping accessories like the Tube Grip is a trend that enhances convenience and ease for shoppers.
- **Inflatable Shopping Grips:** The Tube Grip's inflatable design showcases the trend of innovative shopping grips that provide comfort and support while carrying multiple shopping bags.

### Industries Being Reshaped

- **Retail:** Retailers can explore the use of load-lifting shopping aids like the Tube Grip to enhance the shopping experience for customers.
- **Consumer Goods:** The consumer goods industry can capitalize on the trend of lightweight shopping accessories by developing innovative and ergonomic products that improve the overall shopping experience.
- **Product Design:** The inflatable design of the Tube Grip presents a disruptive innovation opportunity in the field of product design, inspiring the creation of more comfortable and efficient shopping aids.

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