# Guyvention Ale Ads 'The Tube' Commercial from Heineken Makes Beer Lovers Everywhere Jealous By Allison Love | Published 2010-08-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-tube-commercial References: [coloribus](http://www.coloribus.com/adsarchive/tv-commercials/heineken-beer-the-tube-13784355/) & [heineken](http://www.heineken.com/AgeGateway.aspx) 'The Tube' commercial is a hilarious ad that promotes [Heineken](https://www.trendhunter.com/trends/heineken-friend) in a very unusual and innovative way. The commercial features a guy and his friends having [a barbecue in his lawn](https://www.trendhunter.com/trends/hiders-keepers), however you don't see them until the final scene. The commercial begins with shots of a tube running throughout a house, through the babies room, kitchen, hallways, etc. The tube keeps making a weird noise as the camera flashes on it throughout the commercial. In the end, the tube goes outside and provides the hardworking barbecuers with a [cold Heineken](https://www.trendhunter.com/trends/a-lovely-day). 'The Tube' commercial surely makes me feel inventive! ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 27% | Activity: 3% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Unconventional Ads:** Beer companies may embrace unconventional advertisements like 'The Tube' commercial to attract new customers. - **Humorous Advertising:** A humorous approach in advertisements may make a marketing campaign more memorable and have a positive impact on brand awareness. - **Innovative Branding:** Focusing on innovative and unique ad campaigns, like 'The Tube' commercial, can help beer brands distinguish themselves from competitors. ### Industries Being Reshaped - **Alcoholic Beverages:** Beer companies can take an innovative approach in their marketing campaigns to better reach consumers and convey a fun and exciting brand image. - **Advertising and Marketing:** Humorous and unconventional ad campaigns, like 'The Tube' commercial, may be embraced by more companies to increase brand awareness and create a unique identity. - **Video Production and Editing:** More companies may rely on creative video production and editing to produce unique and memorable marketing campaigns, like 'The Tube' commercial, to reach a wider audience. ## Related on Trend Hunter - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Nostalgic Infomercial Grill Spots](https://www.trendhunter.com/trends/bud-light-x-traeger-grills.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Beer Anti-Fakeness Ads](https://www.trendhunter.com/trends/antifakeness-ad.md) - [Romantic Beer Campaigns](https://www.trendhunter.com/trends/lockdown-love-story.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [Superstitious Fan-Inspired Campaigns](https://www.trendhunter.com/trends/the-twelve-pins.md)