# Hydrating Aloe Vera Creams The True Cream from belif is Soothing and Deeply Nourishing By Riley von Niessen | Published 2020-06-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-true-cream References: [belifcanada](https://belifcanada.com/products/the-true-cream-aqua-bomb) & [instagram](https://www.instagram.com/belifcanada/) [belif](https://www.trendhunter.com/trends/belief-aqua-bomb), a Korean skincare brand that takes inspiration from 19th century apothecary techniques and spotlights natural ingredients in its products, has released 'The True Cream - Aqua Bomb Aloe Vera.' The hydrating gel-cream features three key ingredients: aloe vera, which soothes and hydrates the skin, lady's mantle, a herb that's said to have been used since the medieval times in Europe to maintain a smooth and youthful complexion, and Napiers Aqua [Formula](https://www.trendhunter.com/trends/tag-heuer-formula-1-chronograph), which boosts hyaluronic acid. To use The True Cream, belif advises that consumers apply a nickle-sized amount to their face using clean hands—making sure to avoid the sensitive skin under the eyes. Alternatively, the gel-cream makes a great make-up primer and can even be used as a hydrating mask—just apply a generous amount onto the skin and let it sit for 10 minutes, after which point the excess product can be removed with a tissue. Image Credit: belif ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 30% | Activity: 29% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Natural Skincare Products:** Disruptive innovation opportunity: Develop new skincare products that highlight natural ingredients and traditional techniques. - **Multi-functional Beauty Products:** Disruptive innovation opportunity: Create beauty products that can be used for multiple purposes, such as a moisturizer and makeup primer. - **Hydrating Facial Masks:** Disruptive innovation opportunity: Invent hydrating facial masks that provide deep nourishment and can be easily removed after use. ### Where This Applies - **Skincare:** Disruptive innovation opportunity: Introduce innovative skincare products that incorporate natural ingredients and promote healthy skin. - **Beauty:** Disruptive innovation opportunity: Explore multi-functional beauty products that offer convenience and efficiency in daily beauty routines. - **Wellness:** Disruptive innovation opportunity: Develop new hydrating facial masks that cater to the growing demand for self-care and relaxation. ## Related on Trend Hunter - [Hydrating Gel Moisturizers](https://www.trendhunter.com/trends/belief-aqua-bomb.md) - [Calming Gel Moisturizers](https://www.trendhunter.com/trends/drgs-red-blemish-clear-soothing-cream.md) - [Refreshing Tea-Tree-Infused Creams](https://www.trendhunter.com/trends/water-gel-cream.md) - [Skin-Caring Cream Mists](https://www.trendhunter.com/trends/cream-mist.md) - [Cell Renewal Cream-in-gels](https://www.trendhunter.com/trends/hyaluron-activ-b3-aqua-creamingel.md) - [Complexion-Improving Aloe Gels](https://www.trendhunter.com/trends/aloe-gel.md) - [Anti-Inflammatory Barrier Defense Creams](https://www.trendhunter.com/trends/green-calm-aqua-cream.md) - [Aloe Vera-Infused Skincare Creams](https://www.trendhunter.com/trends/my-little-sudocrem-aloe-vera.md) - [Versatile K-Beauty Mists](https://www.trendhunter.com/trends/aestura-atobarrier365.md)