# Cliff-Created Eateries The Trollwall Restaurant Echos the Mountains That Surrond It By Christopher DeLuca | Published 2011-08-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-trollwall-restaurant References: [psfk](http://www.psfk.com/2011/08/trollwall-restaurant-center-blends-into-the-troll-wall-mountains-pics.html) & [archdaily](http://www.archdaily.com/162679/trollwall-restaurant-and-service-rra/) The Trollwall Restaurant is a unique creation that seamlessly blends into the natural environment around it. The restaurant and visitors' center, located in Norway, echos the mountains that encircle it with its tall angular mirrors. The Trollwall Restaurant is a phenomenal piece of [contemporary architecture](https://www.trendhunter.com/trends/mountain-chamber) that is most certainly inspired by the eco-movement and the desire the connect with the natural environment. This is certainly some innovative design thinking at play. **Implications** - In addition to a phenomenal product or service, consumers are looking for looking for [unique and memorable experiences](https://www.trendhunter.com/trends/millo-restaurant). Consumers have become more demanding as the collective confidence is the credit markets has declined. Companies ought to take this mindset into account in order to provide experiences that set their product apart from that of their competitors. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 43% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Eco-inspired Architecture:** Creating buildings inspired by nature and constructed with sustainable materials can appeal to customers looking for unique experiences and environmentally-friendly designs. - **Blending Into Surroundings:** Designing architecture that seamlessly blends into natural surroundings can create a unique and memorable experience for customers seeking a connection with nature. - **Demand for Experiential Retail:** Consumers are increasingly looking for unique and memorable experiences, which businesses can incorporate into their retail environments in order to stand out from their competitors. ### Industries Being Reshaped - **Hospitality:** The hospitality industry can incorporate eco-inspired architecture and designs that blend into natural surroundings in order to provide unique and memorable experiences for guests. - **Tourism:** Tourism companies can capitalize on the demand for experiential travel by offering packages that incorporate visits to eco-inspired and nature-blending architectural creations, like the Trollwall Restaurant. - **Retail:** Retail businesses can create experiential environments that incorporate nature-inspired designs and elements to appeal to customers seeking memorable and unique shopping experiences. ## Related on Trend Hunter - [Cliff Edge Wooden Cabins](https://www.trendhunter.com/trends/bolder-star-lodges.md) - [Famed Paintings-Covered Restaurants](https://www.trendhunter.com/trends/frescohallen.md) - [Tree-Nestled Bar Restaurants](https://www.trendhunter.com/trends/stalk-treehugger.md) - [Architecturally Romantic Restaurant Interiors](https://www.trendhunter.com/trends/urbanjobs.md) - [Coastal Chilean Eateries](https://www.trendhunter.com/trends/mareida.md) - [Architectural Tranquil Cabin Retreats](https://www.trendhunter.com/trends/bolder-londges.md) - [Compacted Earth Restaurant Designs](https://www.trendhunter.com/trends/quisimangia.md) - [Reclaimed Interior Spaces](https://www.trendhunter.com/trends/onyx-aether.md) - [Exterior-Inspired Restaurant Designs](https://www.trendhunter.com/trends/terra-restaurant.md)