# Colorfully Renovated Art Museums OMA Released Plans to Transform the Tretyakov Gallery in Moscow By Madison Mackay | Published 2018-02-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-tretyakov-gallery References: [archdaily](https://www.archdaily.com/889393/rem-koolhaas-to-lead-omas-transformation-of-the-new-tretyakov-gallery-in-moscow) & [oma.eu](http://oma.eu/) Dutch architecture firm [OMA](https://www.trendhunter.com/trends/gallery-of-the-kings-at-the-museo-egizio) released new plans to [transform the Tretyakov Gallery](https://www.trendhunter.com/trends/paisley-museum) in Moscow. The original building will be made into a [colorful and accessible gallery](https://www.trendhunter.com/trends/fenix-museum-of-migration) that makes up Russia's largest museum building. The color scheme was created to create a link to the Moscow river with a brand new visual identity. OMA's design will reorganize the entire building into four sections including art storage, the collection room, an education center and a festival hall. Each new section will boast its own identity and be connected by a pedestrian circulation path that follows along the Moscow River. By removing a number of walls, the design team plans to make the Tretyakov Gallery look completely different. Image Credit: OMA, Archdaily ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 13% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Colorful Museum Transformations:** The trend of renovating art museums with vibrant colors and accessible designs offers an opportunity for architects and designers to create visually immersive experiences. - **Integration of Visual Identity:** The trend of integrating color schemes and visual identities that reflect the surrounding environment provides an opportunity for brands and organizations to create a cohesive and memorable brand experience. - **Reimagining Gallery Spaces:** The trend of reorganizing gallery spaces into distinct sections with unique identities presents an opportunity for museums to enhance visitor experiences and showcase artworks in innovative ways. ### Industries Being Reshaped - **Architecture and Design:** The architecture and design industry can leverage the trend of colorful museum transformations to create visually stunning and accessible spaces for cultural institutions worldwide. - **Branding and Marketing:** The branding and marketing industry can capitalize on the integration of visual identity trend to help organizations create cohesive brand experiences that resonate with their target audience. - **Museum and Cultural Institutions:** Museums and cultural institutions can embrace the trend of reimagining gallery spaces to engage visitors, display art in innovative ways, and provide enhanced educational experiences. ## Related on Trend Hunter - [Aluminum-Clad Gallery Redesigns](https://www.trendhunter.com/trends/gallery-of-the-kings-at-the-museo-egizio.md) - [Color-Blocked Contemporary Museums](https://www.trendhunter.com/trends/mkg.md) - [Comprehensive Gallery Renovations](https://www.trendhunter.com/trends/dulwich-picture-gallery.md) - [Vibrant Museum Foyer Renovations](https://www.trendhunter.com/trends/museum-foyer.md) - [Neon Illustation-Donned Buildings](https://www.trendhunter.com/trends/crafted-world-exhibition-1.md) - [High-Tech Center Renovation Projects](https://www.trendhunter.com/trends/centre-pompidou.md) - [Textured Glass Landmarks](https://www.trendhunter.com/trends/helsinki-design-and-architecture-museum.md) - [Color-Shifting Art Museums](https://www.trendhunter.com/trends/the-quartet-songzhuang-z-museum.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md)