# Tournament-Hosting Toy Stores The Toy Trove Doesn't Just Sell Toys But Hosts Clubs and Tournaments By Rahul Kalvapalle | Published 2014-09-12 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/the-toy-trove References: [niagarathisweek](http://www.niagarathisweek.com/shopping-story/4834800-the-toy-trove/) & [thetoytrove](https://www.thetoytrove.com/index.php?main_page=events) The Toy Trove is an innovative toy store, located in the town of St. Catherines in Ontario, Canada, that casts a wide net in its approach to rope in kids of all kinds. What makes this store unique is that it doesn't merely sell toys but also engages with its community by hosting clubs and [tournaments for things like Pokemon](https://www.trendhunter.com/trends/beyblade-x), Warmachine and Cardfight Vanguard. In terms of pure product offerings however, The Toy Trove stocks every kind of toy you can think of, from stuffed animals and remote-controlled cars to [comic book hero toys](https://www.trendhunter.com/trends/toy-fair-new-york-2026) and sci-fi offerings. This store does seem to attract its fair share of comic book and gaming-oriented kids, with their Magic the Gathering card sets, Doctor Who collectible items and [Star Wars figurines](https://www.trendhunter.com/trends/grogu) selling particularly well. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 31% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Why This Trend Is Growing - **Community-engaging Stores:** Toy stores have an opportunity to increase customer loyalty and diversify their offerings by hosting clubs and tournaments. - **Multi-category Retailers:** Toy stores can expand their product offerings to include multiple categories, such as comics and sci-fi merchandise. - **Niche Gaming Products:** There is demand for gaming products like Magic The Gathering and Warhammer among gaming-focused consumers. ### Industries Being Reshaped - **Retail:** Toy stores can differentiate themselves and create a loyal customer base by offering additional services like hosting clubs and tournaments. - **Entertainment:** Comic book and sci-fi franchises can expand their merchandise into toy stores to cater to their fanbase. - **Gaming:** Toy stores can tap into the gaming market by carrying niche gaming products like Magic The Gathering and Warhammer. ## Related on Trend Hunter - [Fandom Culture Retail Experiences](https://www.trendhunter.com/trends/eb-trends-store-concept.md) - [Iconic Toy Retailer Expansions](https://www.trendhunter.com/trends/toysrus-canada.md) - [Charitable Toy Stores](https://www.trendhunter.com/trends/free-online-toy-store.md) - [Events-Focused Retail Spaces](https://www.trendhunter.com/trends/the-brick-spot.md) - [In-Airport Toy Retailers](https://www.trendhunter.com/trends/toys-r-us-airport.md) - [Toronto Wellness Boutiques](https://www.trendhunter.com/trends/trove-wellbeing.md) - [Colorful Kid's Toy Lines](https://www.trendhunter.com/trends/pretend-play-toys.md) - [Screen-Free Toy Collections](https://www.trendhunter.com/trends/luki-lab.md) - [Creative STEM-Based Toys](https://www.trendhunter.com/trends/jitterygit.md)