# Recipe-Ready Frozen Tofu Products The Tofoo Co. Straight to Wok Products are Versatile By Michael Hemsworth | Published 2021-12-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-tofoo-co References: [foodbev](https://www.foodbev.com/news/the-tofoo-co-unveils-new-range-of-frozen-tofu-products/) & [tofoo](https://tofoo.co.uk)  Incorporating tofu into a recipe usually means preparing a fresh pack of the [plant-based product](https://www.trendhunter.com/trends/this-is-super-superfood) which can be tedious for those short on time, so the new The Tofoo Co. Straight to Wok products have been created to offer an easer option. The [frozen tofu products](https://www.trendhunter.com/trends/lightly-fried-tofu) are achieved with tofu cubes that have been covered in cornflour to make them suitable for tossing into your choice of recipe with ease. The product comes in two flavor options including Naked and Ginger & Chilli. Co-Founder of The Tofoo Co. David Knibbs commented on The Tofoo Co. Straight to Wok products saying, "We’ve always recognised a desire from consumers to create healthy, tasty and, most importantly, easy meals with tofu. Driven by the pandemic, more consumers than ever are scratch cooking but are still looking for products that can be ready quickly while still delivering on taste. Like our best-selling Naked Tofoo, all our products are organic and use GM-free and sustainable soya beans.” ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 30% | Activity: 37% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Frozen Tofu Convenience:** Opportunity for brands to create more pre-prepared frozen tofu products in various flavors and textures for busy consumers seeking easy meal solutions. - **Plant-based Eating:** Brands can take advantage of the growing trend of plant-based eating and develop innovative tofu-based products to cater to vegan and flexitarian consumers. - **Sustainable Packaging:** Opportunity for companies to create more eco-friendly packaging for frozen tofu products, reducing plastic waste and appealing to environmentally-conscious consumers. ### Who This Affects Most - **Frozen Food Industry:** The frozen food market can invest in expanding their product lines with more tofu-based, pre-prepared, and flavorful frozen food options. - **Health Food Industry:** The health food market can create more organic and sustainable tofu products to cater to consumers looking for healthy eating options. - **Packaging Industry:** The packaging industry has an opportunity to innovate with sustainable materials for frozen food packaging, providing more eco-friendly options to brands that want to reduce their carbon footprint. ## Related on Trend Hunter - [Flavored Recipe-Ready Tofus](https://www.trendhunter.com/trends/prepared-tofu.md) - [Heat-and-Eat Tofu Products](https://www.trendhunter.com/trends/cauldron-tofu-pieces.md) - [Flavor-Packed Tofu Products](https://www.trendhunter.com/trends/tofoo-co-marinated.md) - [Quick-Marinating Tofu](https://www.trendhunter.com/trends/quickmarinating-tofu.md) - [Newbie Plant-Based Food Products](https://www.trendhunter.com/trends/the-tofoo-co-products.md) - [Regionally Flavored Meatless Foods](https://www.trendhunter.com/trends/the-tofoo-co-2.md) - [Frozen Seasoned Tofu Crumbles](https://www.trendhunter.com/trends/frozen-seasoned-tofu-crumbles.md) - [Crowd-Pleasing Marinated Tofus](https://www.trendhunter.com/trends/the-tofoo-co-marinated-tofu.md) - [Flavor-Packed Tofu Meal Kits](https://www.trendhunter.com/trends/saucy-tofu-meal-kits.md)