# Regionally Inspired Plant-Based Foods These New The Tofoo Co. Products Come in Tw Options By Michael Hemsworth | Published 2025-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-tofoo-co-product References: [vegconomist](https://vegconomist.com/products-launches/tofoo-co-launches-thai-burger-southern-fried-pieces-retail-expansion/) & [tofoo](https://tofoo.co.uk/)  These new [The Tofoo Co.](https://www.trendhunter.com/trends/the-tofoo-co) products are headed to the UK market to help satisfy burgeoning demand for plant-based foods with international cuisine inspirations. The products come in two varieties including the [Thai Burgers](https://www.trendhunter.com/trends/taste-of-the-world-burgers) and Southern Fried Pieces, which are each crafted with a plant-based recipe and spices that draw inspiration from regional cuisines. The products are headed to the market to coincide with the impending arrival of summer when consumers can use the items as offerings for guests or simply eating al fresco. The new The Tofoo Co. products come as part of the brand's continued effort to innovate with food items that surprise and delight shoppers, which in turn is helping the company to avoid the [plant-based fatigue](https://www.trendhunter.com/trends/gosh-street-food-bites). The products are priced at £3 each. Image Credit: The Tofoo Co. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 21% | Activity: 16% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **International Plant-based Cuisine:** Growing interest in regionally-inspired plant-based foods is sparking diversification in vegan culinary offerings, appealing to adventurous eaters. - **Seasonal Plant-based Products:** Plant-based items designed for specific seasons are reshaping how consumers approach grilling and outdoor dining, providing fresh engagement opportunities. - **Plant-based Flavor Innovation:** Experimentation with unique spice blends and regional flavors in plant-based foods is revitalizing the market, challenging conventional vegan product perceptions. ### Who This Affects Most - **Vegan Food Manufacturing:** The vegan food sector is observing a boom with culturally-inspired innovation, driving demand for authentic and diverse meat alternatives. - **Culinary Tourism:** Culinary tourism experiences are increasingly leveraging plant-based regional delicacies, enhancing cross-cultural culinary exploration opportunities. - **Food Retail:** The fast-evolving plant-based trend in retail is leading to a refreshed market dynamic, with international and seasonal products playing a key role. ## Related on Trend Hunter - [Regionally Flavored Meatless Foods](https://www.trendhunter.com/trends/the-tofoo-co-2.md) - [Newbie Plant-Based Food Products](https://www.trendhunter.com/trends/the-tofoo-co-products.md) - [Flavor-Packed Tofu Products](https://www.trendhunter.com/trends/tofoo-co-marinated.md) - [Plant-Based Meat Products](https://www.trendhunter.com/trends/the-tofoo-co-1.md) - [Plant-Based Katsu-Style Fillets](https://www.trendhunter.com/trends/tofoo-katsu.md) - [Crowd-Pleasing Marinated Tofus](https://www.trendhunter.com/trends/the-tofoo-co-marinated-tofu.md) - [Flavored Recipe-Ready Tofus](https://www.trendhunter.com/trends/prepared-tofu.md) - [Chilled Ready-to-Eat Plant-Based Meats](https://www.trendhunter.com/trends/new-this-product.md) - [Recipe-Ready Frozen Tofu Products](https://www.trendhunter.com/trends/the-tofoo-co.md)