# Crowd-Pleasing Marinated Tofus The Tofoo Co's Marinated Range Aims to Make Tofu Mainstream By Laura McQuarrie | Published 2023-12-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-tofoo-co-marinated-tofu References: [vegconomist](https://vegconomist.com/products-launches/the-tofoo-co-tofu-marinated-range/) & [tofoo](https://tofoo.co.uk/)  Tofu, often dismissed as bland by many, has the remarkable ability to absorb vibrant flavors and [The Tofoo Co](https://www.trendhunter.com/trends/the-tofoo-co-products) is addressing this overlooked quality with a new range of Marinated tofu to captivate not only vegans but also those seeking rich, enticing tastes. In the flavorful, plant-based protein range, there are two products: Smoky BBQ Strips with a barbecue-flavored marinade and Lightly Spiced Pieces with onion, garlic, paprika, pepper and parsley. With its new Marinated tofu range, the top-selling tofu brand in the UK is on a mission to make tofu mainstream. “There are still consumers out there who are scared to try tofu, put off by the thought of [fiddly prep](https://www.trendhunter.com/trends/tofu-press), spongey textures, and bland flavor,” says Dave Knibbs, MD at The Tofoo Co, “Tofoo’s new Marinated range is perfect for these ‘tofu-phobics’; packed full of flavor with minimal fuss required, they’ll suit everyone from tofu newbies to experienced plant-based cooks.” ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 1% | Activity: 1% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Marinated Tofu:** The Tofoo Co's new Marinated tofu range aims to make tofu mainstream by addressing the bland flavor often associated with it and offering vibrant, enticing tastes. - **Plant-based Protein:** The Tofoo Co's Marinated tofu range taps into the growing demand for plant-based protein by providing a flavorful and convenient option for both vegans and non-vegans. - **Convenience and Flavor:** The Tofoo Co's Marinated tofu range caters to consumers seeking minimal preparation and maximum taste, making it a convenient and delicious choice for a wide range of people. ### Sectors Adopting This - **Food and Beverage:** The Tofoo Co's Marinated tofu range disrupts the food and beverage industry by offering a flavorful and accessible plant-based protein option that can appeal to a broader consumer base. - **Vegan and Vegetarian Products:** The Tofoo Co's Marinated tofu range presents a disruptive innovation opportunity in the vegan and vegetarian products industry, catering to the growing demand for flavorful and easy-to-prepare plant-based options. - **Health and Wellness:** The Tofoo Co's Marinated tofu range aligns with the health and wellness industry by providing a nutritious and delicious alternative to traditional meat-based proteins, appealing to health-conscious consumers. ## Related on Trend Hunter - [Flavor-Packed Tofu Products](https://www.trendhunter.com/trends/tofoo-co-marinated.md) - [Regionally Flavored Meatless Foods](https://www.trendhunter.com/trends/the-tofoo-co-2.md) - [Flavored Recipe-Ready Tofus](https://www.trendhunter.com/trends/prepared-tofu.md) - [Newbie Plant-Based Food Products](https://www.trendhunter.com/trends/the-tofoo-co-products.md) - [Quick-Marinating Tofu](https://www.trendhunter.com/trends/quickmarinating-tofu.md) - [Recipe-Ready Frozen Tofu Products](https://www.trendhunter.com/trends/the-tofoo-co.md) - [Regionally Inspired Plant-Based Foods](https://www.trendhunter.com/trends/the-tofoo-co-product.md) - [Flavor-Packed Tofu Meal Kits](https://www.trendhunter.com/trends/saucy-tofu-meal-kits.md) - [Heat-and-Eat Seasoned Tofu Products](https://www.trendhunter.com/trends/cauldron-express-range.md)