# Plant-Based Meat Products The Tofoo Co Teams Up with Temple of Seitan on New Plant-Based Products By Kanesa D | Published 2024-05-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-tofoo-co-1 References: [veganfoodandliving](https://www.veganfoodandliving.com/news/tofoo-co-partners-temple-of-seitan-launch-two-new-retail-products/) & [waitrose](https://www.waitrose.com/)  The [Tofoo Co](https://www.trendhunter.com/trends/the-tofoo-co-2) has forged a partnership with vegan restaurant chain [Temple of Seitan](https://www.trendhunter.com/trends/shirley-temple-italian-ice) to introduce two innovative plant-based meat retail products for consumers looking to enhance meatless meals. These new offerings, set to launch in May, represent a significant expansion of the plant-based protein options available to consumers. The first product, Original Seitan, is a chicken-flavored seitan block priced at £2.50 for a 225g pack. The second product, Pepperoni Seitan, is positioned as a 'smoky and spicy' alternative to traditional pepperoni. Priced at £2.50, both product add a unique flavor profile to plant-based diets. The Original Seitan will be accessible for purchase in Tesco and [Waitrose](https://www.trendhunter.com/trends/new-this-products) stores starting next month. On the other hand, the Seitan Pepperoni is now exclusively available at Waitrose. Image Credit: The Tofoo Co, Temple of Seitan ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 49% | Activity: 55% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Increased Plant-based Offerings:** New plant-based meat retail products are expanding options for consumers seeking meatless meals. - **Collaborative Partnerships for Innovation:** Partnerships between brands and vegan restaurants are driving the development of innovative plant-based products. - **Accessible Plant-based Protein Options:** Retail availability of plant-based meat products in major stores is making plant-based diets more accessible to consumers. ### Where This Applies - **Food Retail:** Food retailers are expanding their offerings to cater to the growing demand for plant-based products. - **Restaurant Chain:** Vegan restaurant chains are at the forefront of creating new plant-based meat alternatives for consumers. - **Grocery Stores:** Major grocery stores like Tesco and Waitrose are embracing plant-based trends by introducing innovative products to their shelves. ## Related on Trend Hunter - [Regionally Flavored Meatless Foods](https://www.trendhunter.com/trends/the-tofoo-co-2.md) - [Regionally Inspired Plant-Based Foods](https://www.trendhunter.com/trends/the-tofoo-co-product.md) - [Newbie Plant-Based Food Products](https://www.trendhunter.com/trends/the-tofoo-co-products.md) - [Flavor-Packed Tofu Products](https://www.trendhunter.com/trends/tofoo-co-marinated.md) - [Versatile Plant-Based Meat Products](https://www.trendhunter.com/trends/this-products.md) - [Versatile Protein Tempeh Products](https://www.trendhunter.com/trends/tiba-tempeh.md) - [Plant-Based Katsu-Style Fillets](https://www.trendhunter.com/trends/tofoo-katsu.md) - [Chilled Ready-to-Eat Plant-Based Meats](https://www.trendhunter.com/trends/new-this-product.md) - [Ready-to-Eat Plant-Based Meat Snacks](https://www.trendhunter.com/trends/new-this-products.md)