# Immersive Mint Pop-Ups The Tic Tac Experience Shares a New Strawberry & Cream Flavor By Laura McQuarrie | Published 2023-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-tic-tac-experience References: [thetictacexperience](https://thetictacexperience.com/us/en/xp/thetictacexperience/?redirect=ttte) & [tictac](http://www.tictac.com/)  To mark the introduction of a brand-new flavor, [Tic Tac](https://www.trendhunter.com/trends/tic-tac-strawberry-cream) is inviting fans to immerse themselves in The Tic Tac Experience in NYC's Chelsea Market. The multi-sensory experience brings the newest Strawberry & Cream flavor to life with branded activities, a DIY label station, [mix-and-match sampling walls](https://www.trendhunter.com/trends/ghirardellis-sampling-event), games, photo opportunities and more. This experience will be open to fans, free of charge, and it promises to satisfy consumers who are craving flavor exploration and discovery. On-site, fans will get to fully immerse themselves in the world of Tic Tac and better appreciate the nuances of different flavors. [Multi-sensory experiences](https://www.trendhunter.com/trends/cafe-gourmand) like The Tic Tac Experience provide a unique opportunity for consumers to broaden their palate and deepen their appreciation for all things culinary. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 52% | Activity: 77% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Multi-sensory Experiences:** Combining various senses for immersive experiences presents a disruptive innovation opportunity in the experience economy. - **Free Interactive Brand Activations:** Offering free and interactive brand activations enhances consumer engagement and loyalty. - **DIY Stations:** Incorporating DIY stations in brand activations allows consumers to personalize their experience and create a deeper connection with the brand. ### Industries Being Reshaped - **Food and Beverage:** Brand activations and multi-sensory experiences present opportunities for food and beverage companies to introduce and market new products to consumers. - **Hospitality and Tourism:** Incorporating interactive and immersive experiences into hospitality and tourism offerings can attract and retain customers in a highly competitive industry. - **Marketing and Advertising:** Creating interactive and engaging brand activations can help marketing and advertising agencies connect with consumers on a deeper level and increase brand awareness and loyalty. ## Related on Trend Hunter - [Creamy Fruit-Forward Mints](https://www.trendhunter.com/trends/tic-tac-strawberry-cream.md) - [Chromatic Mint Character Campaigns](https://www.trendhunter.com/trends/take-a-ride-on-a-tic-tac.md) - [Crowdsourced Limited-Edition Mints](https://www.trendhunter.com/trends/choose-your-next-match.md) - [Tropical Flavor Mashup Mints](https://www.trendhunter.com/trends/tic-tac-tropical-adventure.md) - [Uplifting Mint Packaging](https://www.trendhunter.com/trends/tic-tac-packaging.md) - [Flavor-Filled Airport Pop-Ups](https://www.trendhunter.com/trends/hichew-getaway-mix-layover.md) - [Immersive Chewable Candy Activations](https://www.trendhunter.com/trends/the-hichew-getaway.md) - [Tiny Triple-Citrus Candies](https://www.trendhunter.com/trends/tic-tac-citrus-adventure.md) - [Fruity Creative Campaigns](https://www.trendhunter.com/trends/soft-on-the-inside.md)