# Captivating Kaleidoscope Campaigns 'The Third Mind' Jewelry Line by Mania Mania Dons Bold Pieces By Jaime Neely | Published 2011-09-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-third-mind References: [becauseimaddicted.net](http://becauseimaddicted.net/2011/09/mania-mania.html) & [themaniamania](http://themaniamania.com/lookbook04.php) The recently released jewelry collection from Australia's Mania Mania, 'The Third Mind,' features a wide range of [bold and dramatic accessories](https://www.trendhunter.com/trends/chiyu). From chunky rings to costume-worthy necklaces, 'The Third Mind' jewelry collection is in a class of its own. Even more noteworthy than the actual collection itself is the [campaign showcasing the unique accessories](https://www.trendhunter.com/trends/empowering-jewelry-campaign). Model Abby Lee Kershaw looks positively captivating in the photographs, which feature a variety of lighting and styles. Standout images include those boasting a kaleidoscopelike effect and neon lighting. Kershaw does a fabulous job at demonstrating just how badass the jewelry designs are by Mania Mania. **Implications** - A business that pushes to portray its items as original and ordinary will likely experience favorable results; while a business that packages its products as average will encounter subpar results. Campaigns with stimulating visuals will see large returns. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 65% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Bold Jewelry Collections:** Opportunity for jewelry retailers to create bold and unique collections that stand out from the competition. - **Captivating Visual Campaigns:** Opportunity for businesses to create visually stimulating campaigns that showcase their products in innovative and engaging ways. - **Kaleidoscope-like Effects in Advertising:** Opportunity for businesses to incorporate kaleidoscope-like effects in their advertising to grab consumers' attention and make their products stand out. ### Industries Being Reshaped - **Jewelry Retail:** Jewelry retailers can capitalize on the trend towards bold, unique jewelry collections to differentiate themselves from competitors. - **Creative Advertising:** Creative advertising agencies can take advantage of the trend towards visually captivating campaigns to produce innovative and engaging advertisements for their clients. - **Photography and Lighting:** Photography and lighting companies can offer services to businesses looking to incorporate kaleidoscope-like effects and neon lighting into their advertising campaigns. ## Related on Trend Hunter - [Consciously Cool Jewelry](https://www.trendhunter.com/trends/the-art-of-adornment.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md) - [Dynamic Energy-Inspired Luxury Jewelry](https://www.trendhunter.com/trends/aura-collections.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Handcrafted Jewelry Brands](https://www.trendhunter.com/trends/pretty-weird.md) - [Expressive Charm Jewelry](https://www.trendhunter.com/trends/styled-by-katseye.md)