# Therapeutic Wine Branding The Therapist Bottles Humorously Suggests Wine Therapy By Laura McQuarrie | Published 2014-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-therapist References: [thedieline](http://www.thedieline.com/blog/2014/6/26/the-therapist) & [developmentlv](http://developmentlv.com/dbest/the-therapist/) The Therapist is a wine created by Greek designers Marios Karystios and George Tzavaras, based on the idea of how loose-lipped alcohol can make you. The dry white wine is packaged in a milky-colored yellow bottle that looks a little different than the way wine is usually packaged. The Lefteris Logothetis wine label is simple with black and white lettering and has illustrations that are graphic and comic-book like, showing just how therapeutic wine can be by presenting it in a strip with an actual therapist. The bottle for limited release presents itself beautifully, although the design is comical and shows that it has a good sense of humor. Plus, the more glasses of "therapy" you have, things are bound to get a little bit messy. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 75% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Therapeutic Wine Branding:** Brands can incorporate humor and comical designs in their wine packaging to create a sense of therapy and relaxation. - **Graphic and Comic-like Illustrations:** Graphic and comic-book like illustrations can be used in wine labels to create unique and eye-catching designs. - **Limited Edition Packaging:** Limited edition packaging can be used to create an element of exclusivity and desirability for wine bottles. ### Where This Applies - **Wine and Alcohol:** The wine industry can explore innovative packaging designs that focus on humor and therapeutic elements. - **Graphic Design:** Graphic designers can utilize comic-like illustrations in various industries, including wine branding. - **Marketing and Advertising:** Marketing and advertising professionals can capitalize on limited edition packaging strategies to create buzz and excitement for products. ## Related on Trend Hunter - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md) - [Psychedelic Canned Wines](https://www.trendhunter.com/trends/waves-wines.md) - [Wine-Developed Packaging Photography](https://www.trendhunter.com/trends/developed-through-time.md) - [Wine Personality Test Kits](https://www.trendhunter.com/trends/wine-personality-test.md) - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md)