# Humanized Crash Dummy Ads 'The Test' Ad for Acura's Safety Features Uses Realistic Dummies By Ady Floyd | Published 2015-10-15 | Updated 2015-10-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/the-test-ad References: [adweek](http://www.adweek.com/adfreak/these-eerily-lifelike-crash-test-dummies-arent-quite-what-they-seem-167577) The [Mullen Lowe](https://www.trendhunter.com/trends/dragonfly-sports-car) agency created 'The Test' ad for the automotive brand [Acura](https://www.trendhunter.com/trends/new-world-same-energy). Instead of using typical crash dummies, the creative team made realistic life-like dolls. Humanizing the test figures presents a more sentimental value to be experienced by the audience. The ad begins with an Acura safety employee bringing a family of crash test dummies into a secluded room. The dummies are placed in an Acura vehicle and buckled in. The man placing the dummies in the car seems to have a connection with each family member. Then, the cameras reveal that the driver of the car is a replica of the Acura employee. The ad presents an emotional connection simply by mirroring the employee's emotions. The Test ad aims to promote the [high-quality safety features](https://www.trendhunter.com/trends/multiadaptive-safety-belt) of Acura vehicles by saying "when you don't think of them as dummies, something amazing happens." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 27% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Humanized Crash Dummies:** The use of realistic life-like dolls in crash test ads creates an emotional connection and enhances audience engagement. - **Emotional Advertising:** Creating ads that evoke sentimental value can resonate with consumers on a deeper level and strengthen brand affinity. - **Replica Employees:** Using replica figures of employees in ads can emphasize trust and authenticity, enhancing the effectiveness of the message. ### Industries Being Reshaped - **Automotive Manufacturing:** The automotive industry can leverage humanized crash dummy ads to showcase advanced safety features and build customer trust. - **Advertising and Marketing:** The advertising industry can explore emotional advertising techniques to create impactful campaigns that resonate with audiences. - **Film and Video Production:** The film industry can play a crucial role in bringing humanized crash dummy ads to life by using realistic dolls and replica figures. ## Related on Trend Hunter - [Crash Test Dummy Dogs](https://www.trendhunter.com/trends/crash-test-dummy-dogs.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md)