# Collaborative Technical Shoes Hiroshi Fujiwara Shows Off The Ten Version of the Air Max 1 by Nike By Amy Duong | Published 2020-05-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-ten References: [hypebeast](https://hypebeast.com/2020/5/hiroshi-fujiwara-fragment-design-nike-air-max-1-the-ten-sample-first-look) & [instagram](https://www.instagram.com/fujiwarahiroshi/?utm_source=ig_embed) Japanese designer Hiroshi Fujiwara announces his latest collaborative effort between fragment design and [Nike](https://www.trendhunter.com/trends/air-force-1-mid-sneaker) on his [Instagram](https://www.trendhunter.com/trends/trd-run-6), showcasing images of the newest [Air Max 1](https://www.trendhunter.com/trends/nike-air-max-1000) iteration entitled 'The Ten.' The model references a 2017 collection between Off-White and Nike. The Ten sneakers boast a light gray hue predominantly and can be seen in a suede material for a soft finish at the upper. This sits on top of a black sole unit foundation, which also adds some tonal contrast as well. Additional details of the sneaker includes updates at the lacing system, which is ready for technical hiking purposes with a small Swoosh on the lateral side by the mid-panel. References to fragment design can be seen at the heel tab and tongue tab. Image Credit: Instagram @fujiwarahiroshi ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 50% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Collaborative Sneaker Designs:** The trend of designers and brands collaborating on sneaker designs opens up opportunities for innovative and unique footwear creations. - **Technical Hiking Sneakers:** The trend of creating sneakers with technical features for hiking purposes presents an opportunity for disruptive innovation in the outdoor footwear industry. - **Suede Finish:** The trend of using suede material for sneaker uppers provides an opportunity for companies to create luxurious and premium footwear designs. ### Who This Affects Most - **Fashion:** The fashion industry can leverage the trend of collaborative sneaker designs to create exclusive and sought-after footwear collections. - **Sportswear:** The sportswear industry can explore the trend of technical hiking sneakers to offer functional and stylish footwear options for outdoor enthusiasts. - **Footwear:** The footwear industry can embrace the trend of incorporating suede finishes to elevate the perceived value and aesthetics of their shoe offerings. ## Related on Trend Hunter - [Airy Collaborative Avant-Garde Sneakers](https://www.trendhunter.com/trends/trd-run-6.md) - [Patterned Chunky Textural Sneakers](https://www.trendhunter.com/trends/air-max-95-sneaker-collaboration.md) - [Pre-Worn Paint-Splattered Sneakers](https://www.trendhunter.com/trends/air-max-plus-5.md) - [Retro-Inspired Sneaker Hybrids](https://www.trendhunter.com/trends/hybrid-air-max.md) - [Boldly Designed Zipped Sneakers](https://www.trendhunter.com/trends/air-max-sunder.md) - [Italy-Inspired Textural Sneakers](https://www.trendhunter.com/trends/air-max-plus-1.md) - [Spring-Ready Stealthy Joint Sneakers](https://www.trendhunter.com/trends/air-max-dn.md) - [Heritage Trail Shoes](https://www.trendhunter.com/trends/new-balance-mt10t.md) - [Stealthy Fashion Collaborative Sneakers](https://www.trendhunter.com/trends/mt10.md)