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# Upcycled Leather Satchels
The Sway Creates Incredibly Stylish Clothing for the Edgy Girl

By Gil Cohen | Published 2012-12-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/the-sway
References: [kickstarter](http://www.kickstarter.com/projects/1731567416/the-sway-recycles-leather-with-a-rock-n-roll-state) & [theswaynyc](http://www.theswaynyc.com/)

Created by Belinda Pasqua, The Sway is a start-up company that [recycles leather](https://www.trendhunter.com/trends/freitag-x-tudes-studio) to create modern and stylish [leather jackets and bags](https://www.trendhunter.com/trends/rudsaks-cassie-sb) that add instant cool to any outfit.

The jackets are designed in a biker style with zipper detailing and studded accents that give them an edgy vibe. These jackets would look great over a soft flowy dress, adding a toughness that compliments the feminine garment. The bags are incredibly styled, each one with a completely different look but all of them staying withing the rocker girl mentality. From [structured satchels to slouchy hobos](https://www.trendhunter.com/trends/soffiettaluxe-hobo-bag), these bags would be the perfect finishing touch to your ensemble.

With such great style, The Sway is here to stay.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 62% | Activity: 25% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Upcycling Fashion:** The trend of upcycling old or unused materials to create new fashion items presents a disruptive innovation opportunity for sustainable fashion designers like The Sway.
- **Biker Jackets:** The trend of biker jackets with zipper detailing and studded accents provides a disruptive innovation opportunity for leather and fashion designers to create unique designs.
- **Handcrafted Bags:** The trend of handcrafted bags presents a disruptive innovation opportunity for accessory designers to create custom and unique styles for fashion-savvy shoppers.

### Industries Being Reshaped

- **Fashion:** The fashion industry has an opportunity to innovate by adopting sustainable practices like upcycling to create stylish clothing items.
- **Leather:** The leather industry can explore innovative design techniques like incorporating upcycled materials to create exclusive styles like The Sway's biker jackets and handcrafted bags.
- **Accessories:** The accessories industry can offer disruptive innovation opportunities by creating unique, handcrafted bags with exclusive designs and materials as seen in The Sway's bag collection.

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