# Airtube Watch Swatch Concept by Laurence Dawes By varkeychaya | Published 2007-01-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-swatch-airtube-watch-by-laurence-dawes References: [yankodesign](http://www.yankodesign.com/index.php/2007/01/22/swatch-air-tube-watch-by-laurence-dawes/) Think of [cool, ultrasimple and light watches](https://www.trendhunter.com/trends/altiplano-ultimate) and you should be thinking of [Swatch](https://www.trendhunter.com/trends/swatch-scubaqua). Swatch has come up with a concept watch called the Airtube. Breaking away from traditional analogue watches which Swatch is so famous for, the Airtube is digital watch based on a design similiar to the airtube which is used on bicycle pumps. The straps join together with the screw connector seen on bicycle pumps and the digits have an illusion of floating in air. Swatch has everyone waiting for the release of this hip looking watch which according to Yanko Design, "juxtaposes two existing products in a contemporary fashion to create a very sleek and minimal bracelet watch - aligning itself with a current trend in wristband fashion". ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 17% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Minimalist Watch:** There is an opportunity for companies to explore creating watches with minimalist designs similar to the Airtube watch concept. - **Digital Transformation in Watchmaking:** Watchmaking companies can explore breaking away from traditional analogue watches and adopt digital designs to remain relevant in the market. - **Wristband Fashion:** The Airtube watch has aligned itself with a current trend in wristband fashion, indicating an opportunity for companies to combine fashion with functional watches. ### Industries Being Reshaped - **Watchmaking:** There is an opportunity for watchmaking companies to explore digital transformation and minimalist designs in their products. - **Fashion:** The Airtube watch aligns with current trends in wristband fashion, indicating an opportunity for fashion companies to collaborate with watchmaking companies to create stylish watches. - **Sports Equipment:** Since the Airtube watch design is inspired by bicycle pumps, there is an opportunity for sports equipment companies to collaborate with watchmaking companies to create functional watches with sports-inspired designs. ## Related on Trend Hunter - [Transparent All-Glass Smartwatches](https://www.trendhunter.com/trends/nothing-watch-1.md) - [Minimalist Multi-Display Smartwatches](https://www.trendhunter.com/trends/minimal-watch-concept.md) - [Aquatic-Themed Watch Collections](https://www.trendhunter.com/trends/swatch-scubaqua.md) - [Shirt Cuff-Integrated Timepieces](https://www.trendhunter.com/trends/cuff-watch.md) - [Retro-Futurism Smartwatch Designs](https://www.trendhunter.com/trends/justwatch.md) - [Rad Retro-Style Smartwatches](https://www.trendhunter.com/trends/retrofuture-wrist-tech.md) - [Mechanical Hybrid Smartwatch Concepts](https://www.trendhunter.com/trends/lunar-eclipse-hybrid-watch.md) - [Bold-Colored Watches](https://www.trendhunter.com/trends/colors-of-joy-collection.md) - [Robotic-Themed Retro Timepieces](https://www.trendhunter.com/trends/airo-led.md)