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# Honeycomb-Structured Hairbrushes
The Superbrush by Janeke Dries Hair Quickly and Effortlessly

By Elena Rahman | Published 2021-10-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/the-superbrush
References: [janeke-usa](https://janeke-usa.com/collections/frontpage)

The Superbrush by Janeke is designed with a patented flow-through honeycomb structure. Janeke was established in 1830 and has been shaping the history of beauty with Italian craftsmanship ever since. The brand was recently launched in the United States and included the extensively developed Superbrush in its American portfolio.

The brush's honeycomb shape allows hair to dry quickly and effortlessly. It features a pneumatic base defined by a patented beehive structure. The brand chose this specific design to ensure the dryer's hot air is evenly distributed over the head without causing damage to the hair or drying out the scalp. Moreover, the brush is ideal for product distribution as it gentle detangles wet or dry hair with pliable bristles.

Image Credit: Janeke

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 86% | Activity: 86% | Freshness: 10%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair)

## Key Themes

### What Makes This Trend Stand Out

- **Honeycomb-structured Haircare Products:** Beauty companies can develop haircare products with honeycomb structures that improve product distribution and protect hair while drying.
- **Pneumatic-based Beauty Tools:** Beauty tool manufacturers can develop pneumatic-based products with patented beehive structures to improve drying speed and protect hair against heat damage.
- **Sustainable Hairbrushes:** Brands can invest in creating sustainable hairbrushes with honeycomb structures that make hair styling more efficient and eco-friendly.

### Sectors Adopting This

- **Beauty Industry:** The beauty industry can leverage honeycomb structures to create innovative hair products and tools that are more efficient and gentle on hair.
- **Hair Care Industry:** Hair care companies can develop innovative hair brushes with unique designs to help users style hair more efficiently and protect against damage.
- **Sustainable Fashion Industry:** The sustainable fashion industry can invest in creating eco-friendly hairbrushes that are gentle on the hair and make haircare more efficient.

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