# Avant-Garde Silhouettes The Naked and Famous Release a Visual Cacophony for Their Song 'The Sun' By Jason Soy | Published 2011-08-24 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/the-sun References: [illusion.scene360](http://illusion.scene360.com/video/20336/passive-agressive/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [vimeo](http://vimeo.com/27790801) If you're looking for your daily slice of surreal music videos, then check out 'The Sun' by the band The Naked And Famous. You'll be greeted with highly saturated pastel colors, some funky silhouettes, glitter explosions, [flying paint](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela), stripey graphics and scantily clad individuals. Who said art couldn't be fun? 'The Sun' is a song from The Naked and Famous' album 'Passive Me, Aggressive You' and the video is directed by Joel Kefali & Campbell Hooper. **Implications** - Consumers gravitate towards the [avant-garde](https://www.trendhunter.com/trends/day-3-capsule-2) because it provides them with fantastical euphoric escapist experiences. Consumers use this euphoria to cope with everyday stresses brought about by living in first world nations. Corporations may consider using [surreal imagery](https://www.trendhunter.com/trends/apple-and-spike-jonze) in their promotional campaigns since consumer demand for such material is always high. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 29% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Avant-garde Music Videos:** Expanding the use of highly saturated colors, funky silhouettes, and surreal imagery in music videos provides engaging and escapist experiences for consumers. - **Surreal Promotional Campaigns:** Incorporating surreal imagery and fantastical elements in promotional campaigns can capture consumer attention and create a sense of euphoria. - **Consumer Demand for Escapist Experiences:** There is a high demand among consumers for art and media that offers fantastical and escapist experiences to help cope with everyday stresses. ### Sectors Adopting This - **Music Industry:** The music industry can embrace avant-garde elements to create visually captivating music videos that resonate with audiences. - **Advertising Industry:** The advertising industry can explore the use of surreal imagery and fantastical elements in marketing campaigns to engage consumers and create memorable experiences. - **Entertainment Industry:** Various segments of the entertainment industry, including film and television, can incorporate surreal visuals to provide audiences with immersive and captivating experiences. ## Related on Trend Hunter - [Digital Audio-Visual Exhibitions](https://www.trendhunter.com/trends/audiovisual-exhibition.md) - [Collaborative VR Art Experiences](https://www.trendhunter.com/trends/a-conversation-with-the-sun.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Music AI-Generated Visual Art](https://www.trendhunter.com/trends/modem.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md) - [Movement-Evoking Audio Visualizers](https://www.trendhunter.com/trends/favle22.md) - [Wonderous Art Installations](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble.md) - [Virtual Music Video Generators](https://www.trendhunter.com/trends/bangershow.md)