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# Post-Quarantine-Themed Wine Giveaways
BABE Wine Launched THE SUMMER WE DESERVE Campaign

By Grace Mahas | Published 2021-05-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/the-summer-we-deserve
References: [instagram](https://www.instagram.com/p/CPQpqGcnNc_/) & [youtube](https://www.youtube.com/watch?v=vlQwHz7M57I&t=3s)

As the world finally starts to open up after quarantine, [BABE Wine](https://www.trendhunter.com/trends/valentines-day-kits) partners with drag queen Rosé to launch 'THE SUMMER WE DESERVE.' The brand is encouraging everyone to "make up for lost time" with its new campaign that "transforms" drab quarantine apparel into wine–almost literally.

To get your hands on the brand's iconic wine, fans need to comment on the brand's [Instagram](https://www.trendhunter.com/trends/gold-tumbler) post detailing the longest amount of time they wore their "quarantine sweatpants." 50 fans will win an [8-pack of BABE Rosé](https://www.trendhunter.com/trends/jam-shed-bubbly-ros) while two lucky individuals will win a summer’s worth of BABE Wine.

“I’m so excited to be partnering with BABE Wine to kick off the Summer We Deserve. It truly is a match made in heaven!” said Rosé. “Get ready honey, ‘cause it’s out with the old, and in with the BABE! BABE Rosé, that is! Summer has officially begun!”

Image Credit: BABE Wine

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 9% | Activity: 54% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Post-quarantine Fashion:** Social media giveaways and promotions for companies that repurpose pandemic gear into stylish apparel.
- **Influencer Marketing:** Collaborations with popular figures on social media to promote products in a fun and engaging way.
- **Interactive Social Media Campaigns:** Brands using creative and interactive campaigns on social media to engage with their audience and promote their products.

### Where This Applies

- **Alcohol:** Opportunities for alcohol companies to create fun and unique giveaways and promotions to engage with their audience on social media.
- **Fashion:** Opportunities for fashion companies to repurpose pandemic gear into stylish and trendy apparel, and promote it through interactive social media campaigns.
- **Marketing and Advertising:** Opportunities for marketing and advertising companies to develop creative and engaging social media campaigns for clients to promote their products and services.

## Related on Trend Hunter

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- [Celebrational Wine Giveaways](https://www.trendhunter.com/trends/the-federalist-wines.md)
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