# Custom Clothing Subscription Boxes The Style Plan by Frank & Oak is a New Monthly Clothing Box By Madison Mackay | Published 2018-04-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-style-plan References: [frankandoak](https://www.frankandoak.com/men-clothing-subscription-box?utm_source=gearpatrol&utm_medium=paid-affiliate&utm_campaign=prosp_styleplan) With the rise of monthly clothing subscription services, the Style Plan by Frank & Oak is the latest affordable fashion option allowing consumers to order hand-picked clothes from a stylist once a month. Starting at $25, the box has three garments based on style, size and budget, based on a short survey on the brand's website. With the option to preview what is in each box, the consumer can customize, confirm or skip the box altogether -- try on each article at home and only pay for the items wanted. Each box from the Style Plan is filled with all of Frank & Oak's classic and popular styles, silhouettes and materials, as well as new and exclusive articles. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 38% | Activity: 54% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Monthly Clothing Subscription Services:** The rise of monthly clothing subscription services presents an opportunity for personalized and convenient fashion experiences. - **Customized Clothing Boxes:** The Style Plan by Frank & Oak showcases the demand for personalized clothing options delivered in a convenient subscription box model. - **Affordable Fashion Options:** The affordable pricing of the Style Plan by Frank & Oak caters to consumers looking for high-quality yet budget-friendly clothing choices. ### Who This Affects Most - **Fashion Subscription Services:** The fashion subscription service industry can explore ways to integrate personalization and customization features to enhance customer satisfaction. - **Online Retail:** In the online retail industry, there is an opportunity to adopt subscription box models and customize clothing offerings to reach a broader customer base. - **Direct-to-consumer Brands:** Direct-to-consumer brands can leverage the popularity of customized clothing boxes and affordable fashion options to disrupt the traditional retail market. ## Related on Trend Hunter - [Curated Book Subscription Boxes](https://www.trendhunter.com/trends/book-of-the-month.md) - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md) - [Holiday Decor Subscriptions](https://www.trendhunter.com/trends/readyfestive-1.md) - [Fall-Ready Decor Subscriptions](https://www.trendhunter.com/trends/readyfestive.md) - [Subscription-Based Cheese Boxes](https://www.trendhunter.com/trends/balderson-village-cheese.md) - [Subscription-Based Food Delivery Services](https://www.trendhunter.com/trends/fresh-meal-plan.md) - [Fresh Fruit Subscriptions](https://www.trendhunter.com/trends/fresh-fruit-subscription.md) - [Home Cleaning Subscription Boxes](https://www.trendhunter.com/trends/grove-collaborative-1.md) - [Artisanal Monthly Cheeses](https://www.trendhunter.com/trends/hazeltons-cheese.md)