# Neoclassical Crimson Chapels The Stedelijk Museum Schiedam Has Been Outfitted with a New Entrance By Vasiliki Marapas | Published 2014-06-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-stedelijk-museum-schiedam References: [dezeen](http://www.dezeen.com/2014/06/11/stedelijk-museum-schiedam-red-entrance-mvrdv/) & [mvrdv.nl](http://www.mvrdv.nl/) Dutch studio [MVRDV](https://www.trendhunter.com/trends/portlantis) renovated a [neoclassical chapel](https://www.trendhunter.com/trends/st-marys-coptic-church) into the main entrance for The [Stedelijk Museum](https://www.trendhunter.com/trends/stedelijk-chair) Schiedam, a modern art museum located in Schiedam, the Netherlands. Formerly, the museum's entrance was located in a basement that was difficult to navigate. The renovation of the chapel, which was built by Italian architect Jan Giudici in 1787, gives new purpose to an otherwise neglected space, making the entrance more obvious. The architects were responsible for adding the bright red shelves, brightening up the somberly classic space. The shelves, which cover one full-height wall and all of the surrounding lower walls, incorporate the reception, cloakroom and cafe counter. MVRDV co-founder Nathalie de Vries explains, "With one clear and monumental gesture, we have combined many functions whilst at the same time keeping the space as open and usable as possible." ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 35% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Neoclassical Chapels as Entrances:** Opportunities exist for other museums and public buildings to repurpose underutilized neoclassical spaces as main entrances. - **Incorporating Color in Classic Spaces:** There is potential for designers to use bold colors and modern design elements to update classic spaces such as chapels and create a new ambiance. - **Combining Multiple Functions in One Space:** The trend towards efficiency and flexibility in design creates a growing opportunity to repurpose spaces to accommodate multiple functions at once. ### Where This Applies - **Museum Renovations:** Renovations of classic buildings to modernize and improve public spaces are a potential area for growth in the museum industry. - **Hospitality Design:** The use of color and playful design elements in spaces like cafes and dining areas creates opportunities for those in the hospitality industry to stand out and create exciting experiences for their customers. - **Flexible Office Design:** The trend towards multi-functional spaces in modern design also applies to workplace design, creating potential opportunities for those in the office design industry to create more flexible spaces. ## Related on Trend Hunter - [Color-Blocked Contemporary Museums](https://www.trendhunter.com/trends/mkg.md) - [Angular Church Matte Extensions](https://www.trendhunter.com/trends/red-church.md) - [Modern Tuscan Chapel Homes](https://www.trendhunter.com/trends/pailunga-tuscan-chapel.md) - [Jagget Metal Museum Entrances](https://www.trendhunter.com/trends/baroque-museum-of-catalonia.md) - [Aluminum-Clad Gallery Redesigns](https://www.trendhunter.com/trends/gallery-of-the-kings-at-the-museo-egizio.md) - [Building-Nestled Compact Cafes](https://www.trendhunter.com/trends/chapel-cafe.md) - [Captivating Viewpoint-Integrated Exhibitions](https://www.trendhunter.com/trends/portlantis.md) - [Renovated Neo-Gothic Provostry](https://www.trendhunter.com/trends/provostry.md) - [Adaptive Restaurant Interiors](https://www.trendhunter.com/trends/motorino.md)