<!-- canonical: https://www.trendhunter.com/trends/the-standards-stowaway -->
<!-- robots: noindex -->

# Personal Boutique Hotel Offerings
The Standard's Stowaway Program is Encouraging Longer Visits

By Ell Smith | Published 2018-01-26 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/the-standards-stowaway
References: [psfk](https://www.psfk.com/2018/01/hotels-airbnb-extended-stay-services.html) & [standardhotels](https://www.standardhotels.com/)

The growing demand for [peer-to-peer rentals](https://www.trendhunter.com/trends/airbnb-services) have forced the hotel industry to adjust its offerings to compete with the likes of [Airbnb](https://www.trendhunter.com/trends/airbnb-3), which is why the Standard's Stowaway program is enticing guests to stay for a week or more with special services.

Now, guests staying at one of [The Standard's](https://www.trendhunter.com/trends/the-standard-high-line) five locations -- Downtown L.A., Hollywood, Miami, High Line or East Village -- for more than seven days will be met with "a feeling of home comfort" through a variety of new and luxurious offerings. Some of these services and perks include a personal concierge and prioritized restaurant reservations. In addition, The Standard is attempting to compete with the prices offered through Airbnb by providing guests with a 40% discount on rooms for longer stays.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 57% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Boutique Hotel Movement:** The growing demand for unique hotel experiences is an opportunity for hotels to offer specialized services to compete with peer-to-peer rental services.
- **Long-stay Incentives:** Hotels can increase revenue by offering discounts and special services to guests who stay for over a week.
- **Personalized Service:** The trend towards personalized service in the hotel industry can be seen through programs like The Standard's Stowaway, providing guests with a personal concierge and prioritized restaurant reservations.

### Industries Being Reshaped

- **Hospitality:** Hotels can compete with peer-to-peer rental services by offering unique amenities and personalized experiences.
- **Travel:** The growing demand for unique and personalized travel experiences is an opportunity for the hospitality industry to innovate and offer specialized services.
- **Concierge Services:** The trend towards personalized service in the hotel industry can be seen through programs like The Standard's Stowaway, providing guests with a personal concierge and prioritized restaurant reservations.

## Related on Trend Hunter

- [Pop Culture-Inspired Rentals](https://www.trendhunter.com/trends/airbnb-3.md)
- [Luxury Fashion-Inspired Hospitality Initiatives](https://www.trendhunter.com/trends/burberry-and-the-standard-ibiza-hotel.md)
- [Single-Room Rental Services](https://www.trendhunter.com/trends/airbnb-rooms.md)
- [Luxurious Membership-Based Hotel Initatives](https://www.trendhunter.com/trends/proper-club.md)
- [DIY-Style Vacation Offerings](https://www.trendhunter.com/trends/diystyle-vacation.md)
- [Localized Hotel Offerings](https://www.trendhunter.com/trends/live-local-stay-w.md)
- [Traveler-Targeted Bag Rentals](https://www.trendhunter.com/trends/the-borrow-bag-library.md)
- [Private Parisian Residences](https://www.trendhunter.com/trends/private-parisian-residences.md)
- [Luxurious Holiday Escapes](https://www.trendhunter.com/trends/escape-packages.md)