# Luxurious Branded Pop-Up Events The St. Regis Toronto & Tom Ford Have Partnered on a Luxe Event By Kalin Ned | Published 2024-11-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-st-regis-toronto References: [instagram](https://www.instagram.com/stregistoronto/p/DBuFT-NS1nP/) & [event.marriott](https://event.marriott.com/yyzxr-the-st-regis-toronto/events/toronto/tom-ford-cocktails)  The collaboration between The [St. Regis Toronto](https://www.trendhunter.com/trends/st-regis-toronto-1) and [Tom Ford](https://www.trendhunter.com/trends/rose-exposed-eye-colour-quad) presents a refined and luxurious pop-up experience that is running from November 14th to 24th. This event invites guests to immerse themselves in Tom Ford’s signature fragrance — Santal Blush, which is a warm and floral scent. The St. Regis Toronto x Tom Ford experience also offers a red lip styling station inspired by the classic bold look synonymous with the luxe beauty and fashion brand. The hotel lobby features this exclusive activation, while the Astor Lounge introduces two specially crafted cocktails —h e Tom Ford’s Santal Blush and The Perfect [Lip](https://www.trendhunter.com/trends/i-ny-balm-dotcom) Colour. Each cocktail order is accompanied by a complimentary Santal Blush sample, adding to the sensory appeal of the drinking experience. Additionally, for those booking a stay during the event, The St. Regis Toronto offers a premium turndown service. Image Credit: The St. Regis Toronto and Tom Ford ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 85% | Activity: 83% | Freshness: 31% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Brand-collab Pop-ups:** Exclusive events that fuse two high-end brands create unique, immersive consumer experiences that heighten brand allure. - **Scent-infused Hospitality:** Hotels integrating signature fragrances into their guest experiences offer multi-sensory engagement that elevates hospitality standards. - **Cocktail-themed Marketing:** Specialty cocktails tied to luxury brand themes enhance dining experiences and brand visibility through interactive enjoyment. ### Industries Being Reshaped - **Luxury Hotels:** High-end accommodations incorporating branded events set new benchmarks for guest experiences and brand partnerships. - **High-end Beauty:** The integration of luxury beauty products into experiential events showcases the potential for targeted marketing in prestigious settings. - **Hospitality Marketing:** Innovative partnerships between hotels and luxury brands provide fresh marketing strategies that captivate and immerse guests. ## Related on Trend Hunter - [Festive Hotel Experiences](https://www.trendhunter.com/trends/w-toronto-festive-events.md) - [Luxury Festive Shopping Suites](https://www.trendhunter.com/trends/st-regis-toronto-1.md) - [Glamorous Film Festival Partnerships](https://www.trendhunter.com/trends/st-regis-toronto.md) - [Cinema-Inspired Hotel Packages](https://www.trendhunter.com/trends/room-package.md) - [Luxurious Whisky-Centered Events](https://www.trendhunter.com/trends/macallan-tasting.md) - [Residential-Inspired Beauty Stores](https://www.trendhunter.com/trends/tom-ford-beauty-brand.md) - [Indulgent Afternoon Tea Experiences](https://www.trendhunter.com/trends/house-of-creed-tea.md) - [Themed Celebrity Activations](https://www.trendhunter.com/trends/sheraton-centre-toronto.md) - [Curated Film Festival Experiences](https://www.trendhunter.com/trends/tiffinspired-food-beverage.md)