# Androgynous Athletic Shoots 'The Sporting Life' in Fashion Magazine April 2010 Editorial By Luisa Amanda Gomes | Published 2010-04-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-sporting-life References: [fashionising](http://www.fashionising.com/pictures/s--Tara-Gill-The-Sporting-Life-April-2010-6046-1.html) & [forums.thefashionspot](http://forums.thefashionspot.com/f52/tara-gill-59542-62.html) 'The Sporting Life' in the Fashion Magazine April 2010 issue is a deceiving treat for the eyes. With its slicked-back hair and [revealing gym suits](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara), [model Tara Gill's pictorial](https://www.trendhunter.com/trends/dove-and-sports-illustrated) easily garners attention. Tara Gill embodies a poised gymnast as she poses precariously on ropes and swings for 'The Sporting Life' in Fashion Magazine. The images Gill creates are strict and powerful, yet there is a element of playfulness to them. A particular favorite picture of mine is where Tara Gill gets playful with three hula hoops. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 76% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Androgynous Athletic Fashion:** Opportunity to innovate in designing androgynous athletic wear for both men and women. - **Playful Fitness Imagery:** Opportunity to create playful and artistic fitness imagery for advertising and editorials. - **Sports-inspired High Fashion:** Opportunity to blend sports and high fashion to create unique and edgy clothing designs. ### Industries Being Reshaped - **Fashion:** Androgynous athletic fashion trends can be leveraged by fashion brands to create new lines and expand their market. - **Fitness:** Playful and artistic fitness imagery can be used by fitness brands to promote their products and attract new customers. - **Advertising:** The blend of sports and high fashion can be utilized by marketing agencies to create unique and eye-catching campaigns for their clients. ## Related on Trend Hunter - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Refined Active Essentials](https://www.trendhunter.com/trends/ted-baker-sport.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Daring Gymnast Stunts](https://www.trendhunter.com/trends/thrill-seeker-mega-lift-mascara.md) - [Empowering Female Athlete Campaigns](https://www.trendhunter.com/trends/dove-and-sports-illustrated.md) - [Singer-Collaborative Activewear Capsules](https://www.trendhunter.com/trends/body-is-art.md) - [Honest Female Athlete Campaigns](https://www.trendhunter.com/trends/hillberg-berk1.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md)