# Concealed Landscape Key Holders The Spoon Sisters Key Hiding Rock Uncovers More than Meets the Eye By Romina S. Cortellucci | Published 2012-05-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-spoon-sisters-key-hiding-rock References: [swiss-miss](http://www.swiss-miss.com/2012/05/key-hiding-rock.html) & [spoonsisters](http://www.spoonsisters.com/product/1023000/78301.html) The Spoon Sisters Key Hiding Rock can keep a secret. Sold by the gift-giving website The Spoon Sisters, the Key Hiding Rock is a great present for the suburbanite. And, as the site cleverly acknowledges, it is, "not recommended for apartment dwellers." Buying this rock ends the tradition of hiding the spare set of keys under a mat. Instead it provides a safer option. By pulling out the red cork, the user can fill the rock with a key or a small set, depending on the size. The Key Hiding Rock craftily stays incognito amongst the landscape. It may work so well that the user might have to remember where they ended up stashing the rock. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 16% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Concealed Key Holders:** Developing key holders that blend in with the environment presents an opportunity for disruptive innovation in home security. - **Alternative Key Storage:** Creating alternative methods for storing keys can revolutionize traditional key hiding practices and improve convenience. - **Inconspicuous Home Security:** Designing home security solutions that seamlessly blend into the landscape can disrupt the traditional perception of security measures. ### Industries Being Reshaped - **Home Security:** The home security industry can tap into the market for concealed key holders by offering innovative and discreet solutions. - **Gifts and Novelties:** The gifts and novelties industry can explore the concept of alternative key storage to provide unique and practical gift options. - **Landscaping and Outdoor Design:** The landscaping and outdoor design industry can incorporate inconspicuous home security features into their offerings, enhancing the overall aesthetic of outdoor spaces. ## Related on Trend Hunter - [Makeup-Hiding Accessories](https://www.trendhunter.com/trends/elfs-cosmetic-security-line.md) - [Secret Decorative Litter Boxes](https://www.trendhunter.com/trends/decorative-litter-box.md) - [Discreet Folding Shelf Designs](https://www.trendhunter.com/trends/folding-shelf.md) - [Sophisticated Physical Key Organizers](https://www.trendhunter.com/trends/bellroy-key-cover-plus.md) - [Keychain EDC Tool Accessories](https://www.trendhunter.com/trends/crkt-pocket-driver-stash-tool.md) - [Welcome Gift Design Kits](https://www.trendhunter.com/trends/earths-hatch-kit.md) - [Compact Key Organizers](https://www.trendhunter.com/trends/miniki.md) - [Quirky Trinket Boxes](https://www.trendhunter.com/trends/mystic-box.md) - [Concealed Cowboy Belt Buckles](https://www.trendhunter.com/trends/truckle.md)