# Spicy Eating Contests The Spicy Hustle by Schlotzsky's is for a Couple with a Love of Spicy Food By Laura McQuarrie | Published 2023-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-spicy-hustle References: [prnewswire](https://www.prnewswire.com/news-releases/side-hustle-alert-earn-15k-eating-spicy-food-at-schlotzskys-301845424.html) & [myspicyhustle](http://myspicyhustle.com/)  The current economic climate is driving many people to take up creative side hustles and one brand has seized this opportunity by introducing The [Spicy Hustle](https://www.trendhunter.com/trends/hot-ones) for food enthusiasts with a passion for fiery flavors, offering them a chance to turn their culinary skills into a profitable venture. To kick off the launch of its new [hot sauce-infused sourdough bread](https://www.trendhunter.com/trends/tnt-flavored-crust), [Schlotzsky's](https://www.trendhunter.com/trends/bare-naked-pizza) is recruiting one couple with a love of spicy food for an opportunity to complement their day jobs and provide a "compensation package." The Hottest "Compensation" Package for The Spicy Hustle Contest is $15,000 and it includes a trip to Schlotzsky's headquarters to collaborate with the brand's Executive Chef and social team to create content, plus $500 in Schlotzsky's gift cards and 15 $100 Schlotzsky's gift cards to share. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 25% | Activity: 51% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Spicy Food Craze:** As more people develop a liking for spicy foods, businesses can explore opportunities to offer unique and spicy food options. - **Side Hustles:** Due to the current economic climate, more people are taking up side hustles, and businesses can leverage this trend by offering unconventional ways to earn extra money. - **Collaborative Content Creation:** Collaborating with consumers to create content can be a powerful way of building brand loyalty and driving consumer engagement. ### Industries Being Reshaped - **Fast Food:** Fast food chains can capitalize on the growing trend towards spicy food by offering new and unique flavors that cater to this market segment. - **Food Content Creation:** Companies that specialize in creating food-related content can leverage this trend by partnering with food enthusiasts to create engaging and compelling content. - **Food Contest Organizers:** Organizers of food contests can ride the wave of interest in spicy foods and create fun and engaging competitions to help promote their brand and engage with customers. ## Related on Trend Hunter - [Community-Focused Spice Sweepstakes](https://www.trendhunter.com/trends/golden-tongs-sweepstakes.md) - [Hot Sauce-Filled Pizza Crusts](https://www.trendhunter.com/trends/spicy-chicken-and-bacon-pizza.md) - [Spicy Virtual Restaurants](https://www.trendhunter.com/trends/hot-ones-pop-up.md) - [Hot Sauce-Infused Sourdough Sandwiches](https://www.trendhunter.com/trends/sourdough-sandwiches.md) - [Chip-Crusted Tenders](https://www.trendhunter.com/trends/sweet-and-spicy-chips.md) - [Spicy Sandwich Collaborations](https://www.trendhunter.com/trends/hot-ones.md) - [Extra-Spicy Noodle Cups](https://www.trendhunter.com/trends/asha-x-hot-ones.md) - [Limited Spice-Infused QSR Dishes](https://www.trendhunter.com/trends/newks-eatery-2.md) - [Critical Spicy Snack Campaigns](https://www.trendhunter.com/trends/flamin-hot-campaign.md)